Strategic Channel Marketing Lead

Edward Jones; Tempe (AZ); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Edward Jones in Tempe, AZ is seeking a Channel Marketing Lead to plan, execute, and optimize marketing across EdwardJones.com and owned channels. You will lead external agencies, develop personalization strategies, and drive digital growth through SEO, AEO, and audience insights to increase client engagement.

You will partner with MarTech, analytics, brand, content, design, product, and compliance teams to deliver measurable marketing experiences.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 8+ years leading external agencies for marketing results in regulated environments.
• Proven ability to manage large budgets and deliver measurable outcomes.
• Familiarity with analytics and personalization platforms and agency accountability.

Responsibilities

• Lead digital channel marketing across EdwardJones.com and owned channels.
• Develop personalization strategies using audience insights and AI.
• Drive SEO and discoverability to improve organic growth and customer acquisition.
• Collaborate with cross-functional teams to align initiatives with business goals.
• Oversee agency relationships, budgets, and governance for compliant delivery.
• Lead content and advisor enablement materials for enterprise marketing strategy.
• Measure performance with analytics and A/B testing to optimize ROI.

Skills

Agency management

Audience segmentation

Personalization strategy

Analytics platforms

Education

Bachelor's degree in Marketing, Advertising, Business

Tools

Google Analytics

Tableau

Salesforce

Job description

Edward Jones in Tempe, AZ is seeking a Channel Marketing Lead to plan, execute, and optimize marketing across EdwardJones.com and owned channels. You will lead external agencies, develop personalization strategies, and drive digital growth through SEO, AEO, and audience insights to increase client engagement.

You will partner with MarTech, analytics, brand, content, design, product, and compliance teams to deliver measurable marketing experiences.