Senior Channel Manager

Inclusively; United States; Hybrid; USD 89,280 - 109,120; Full time

Benefits offered by this job

401k retirement plan

Flexible spending account

Paid time off for volunteering

Medical and dental coverage

Employee Assistance Program

Job summary

A leading financial services firm is seeking a Senior Channel Manager to drive omnichannel paid media strategies that enhance client engagement and optimize marketing performance. The ideal candidate should possess extensive experience in marketing analytics, personalization strategies, and have a solid understanding of the Programmatic ecosystem. Join a dynamic team where your skills will make a significant impact on business success while enjoying a competitive salary and comprehensive benefits.

Qualifications

• 7+ years in marketing, specifically in digital and omnichannel strategies.
• Experience in Programmatic, targeting, and audience engagement.
• Proficient in media measurement and data-driven decision making.

Responsibilities

• Lead strategy and activation for Programmatic media channels.
• Drive client personalization and targeting to enhance experiences.
• Manage budget and ensure investments align with revenue goals.

Skills

Omnichannel Marketing

Data Analytics

Personalization

Education

Bachelor's degree in communication, marketing or related field

Tools

Google DV360

The Trade Desk

Job description

Senior Channel Manager-Omnichannel Paid Media at Edward Jones

Senior-Level

Posted

2 days ago

Regular Full-Time

Hiring remotely and in Tempe, AZ; St. Louis, MO

Salary: $99,200 Annually

About the job

Connect Early!

This job posting is anticipated to remain open for 30 days, from 28-May-2025. The posting may close early due to the volume of applicants.

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report .

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

Are you an omni-channel marketing expert? Do you like targeting and reaching specific audiences and developing personalized omnichannel journeys that engage and inspire? Do you like diving deep into measures and analytics to improve and optimize the omnichannel journey? If so, Edward Jones has an opening that might be right for you.

Edward Jones Growth Marketing is accountable for effectively and seamlessly guiding prospects and clients into starting, building, and maintaining deep, personal relationships with financial advisors. You will develop strategies to reach target audiences and then develops the go-to-market plan to activate personalized experiences across the full funnel client and prospect journey, including activating through our 20,000+ Financial Advisors and their branch teams.

Our Senior Channel Managers are responsible for leading strategy and activation of Edward Jones' most impactful marketing channels and touchpoints that drive prospects to connect with and clients to deeply engage with their financial advisors.

The Sr Channel Manager – Omnichannel Paid Media is responsible for supporting the strategy, optimization, and innovation of omnichannel Paid Media capabilities (namely Programmatic) that impact millions of prospects and clients across US and Canada. They deliver personalized, targeted channel plans across the full funnel client and prospect journey and optimizes performance, maximizing in-market results and driving firm revenue.

What you'll do...

• Drive channel strategy, activation and management – strategic planning, execution, activation and performance of high-impact Programmatic media channels that impact thousands of branch teams and millions of clients and prospects. Support strategy and optimization of marketing channels, such as Programmatic Display, OLV, YouTube, Native, CTV, Streaming Audio, and Digital Out of Home - partnering across the area to deliver on marketing strategies and firm revenue goals. Responsible for overseeing channel delivery using functional and technical expertise coordinating across multiple channels and designing methodology to optimize the client experience.

• Support Go-To-Market Strategies - Deliver channel-related guidance to go-to-market strategies using expertise in omnichannel Programmatic, owned digital and journey orchestration tools. Provide channel-specific consultation and education to internal collaborators and deliver performance and insights aligned to the channel's goals.

• Client Personalization and Targeting – Deliver personalized, targeted channel plans that deliver value to audiences and drive firm revenue and support go-to market strategies. Use data to discover and optimize audience selection and to test experiences with target audiences.

• Measurement, Analytics and Optimization – Accountable for advancement in media measurement and analytics capabilities, building upon the framework and tools already incorporated. Leverage internal and external data sources and user behavior to make recommendations to improve performance across channels. Leads development of omnichannel dashboards, test and learn Brand media measurement

• Budget Management and Accountability – Responsible for ensuring channel-specific investment in delivers against marketing strategies firm revenue goals including growing net new households and assets. Could manage external agencies and technology partners.

• Channel Governance – Support the development of channel-specific best practices and preserve channel integrity by informing key stakeholders about channel guidelines that align with client experience and brand strategy. Develop firm and branch team communications regarding education and updates to the digital marketing programs.

• Channel Innovation and Automation – Consistently identify channel improvement opportunities that align with client experience. Strategically recommend and deploy solutions to realize competitive advantage. Projects to include Supply Path Optimization, cookieless addressability, data clean rooms, etc.

• Platform and Vendor Management – own and enrich relationships with key martech and adtech media platforms, like LiveRamp, DoubleVerify, et al.

What you'll need...

• Bachelor's degree with a concentration in communication, marketing, journalism, web development or information management preferred or related/equivalent work experience.

• 7+ years of experience in communication or financial services marketing, journalism, with at least 3+ years of experience with digital and other marketing channels including social media strategy, web or intranet development, user centered design, paid media, direct marketing and/or project management or comparable experience.

• 5+ years of experience in omnichannel Programmatic experience – buy-side preferred

• Firm grasp of larger Programmatic ecosystem, understanding key players and value proposition

• DSP experience in Google DV360 and The Trade Desk preferred

• Deep subject matter expertise with media measurement and attribution, leveraged multiple solutions such as last touch reporting, incrementality testing, Brand Lift Studies, Media Mix Modeling, et al.

• Digital native with bias towards data-driven action. Knowledge of standard and current marketing practices including targeting, personalization and delivery through direct-to-consumer channels.
• Proven knowledge of marketing reporting, analysis and strategy and relevant tools.

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page .

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf .

About Edward Jones

We’re a nearly 100-year-old-firm built for now. We specialize in helping individual investors rather than institutions. And as a privately-owned company, we’re able to focus on relationships rather than shareholder returns.

We've consistently been ranked among the best companies to work for by FORTUNE magazine, and our employees tend to stay with us for years. As a privately-owned company, Edward Jones has a very personal feel that's almost like family. Out of our partnership structure grows a spirit of collaboration. We have a shared focused on doing what's best for our clients, our communities and one another.

We have home offices in the United States and Canada, with more than 15,000 branch office locations in North America.

Commitment to inclusion, diversity and equity

At Edward Jones, our commitment to inclusion and diversity transcends platitudes and promises. Our purpose at Edward Jones is to make a positive impact in the lives of our clients, colleagues and communities. We are responsible for creating our place of belonging. We must take responsibility and act in accordance with our values.