Lead Channel Marketing – Digital Personalization

Edward Jones; St. Louis (MO); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical and prescription coverage

Dental coverage

Vision coverage

401k retirement plan

Health savings account

Flexible spending account

Paid holidays

Job summary

Edward Jones is seeking a Lead - Channel Marketing to drive digital marketing programs across owned channels, lead agency partnerships, and optimize customer journeys with personalization strategies. The role emphasizes analytics, multi-channel orchestration, and strong collaboration with cross-functional teams.

The position requires a track record of managing large budgets and delivering measurable results in financial services, with a focus on discoverability, engagement, and revenue impact.

Qualifications

• 8+ years leading and holding external agencies accountable for marketing results, ideally in regulated financial services.
• Proven ability to manage large budgets and deliver measurable business results.
• Familiarity with analytics platforms and personalization platforms.
• Deep experience building personalization strategies across large-scale digital experiences.

Responsibilities

• Lead digital channel marketing across Edward Jones' owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions.
• Develop and execute personalization strategies using audience segmentation and predictive analytics to enhance customer journeys.
• Drive website discoverability and growth through SEO, GEO, and AEO strategies to improve organic visibility and acquisition.
• Partner with cross-functional teams to optimize digital experiences and align marketing initiatives with business objectives.
• Oversee agency and vendor relationships, ensuring high-quality execution, timelines, budgets, and brand standards.
• Establish governance and measurement frameworks to ensure efficient delivery across channels.
• Develop channel-specific content and advisor enablement materials supporting marketing strategies.
• Leverage analytics and A/B testing to measure performance and optimize ROI across digital channels.

Skills

Marketing leadership

Budget management

Analytics

Personalization

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Analytics

Tableau

Salesforce

Job description

Edward Jones is seeking a Lead - Channel Marketing to drive digital marketing programs across owned channels, lead agency partnerships, and optimize customer journeys with personalization strategies. The role emphasizes analytics, multi-channel orchestration, and strong collaboration with cross-functional teams.

The position requires a track record of managing large budgets and delivering measurable results in financial services, with a focus on discoverability, engagement, and revenue impact.