Lead - Channel Marketing - Personalization

Edward Jones; St. Louis (MO); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical and prescription coverage

Dental coverage

Vision coverage

401k retirement plan

Health savings account

Flexible spending account

Paid holidays

Job summary

Edward Jones is seeking a Lead - Channel Marketing to drive digital marketing programs across owned channels, lead agency partnerships, and optimize customer journeys with personalization strategies. The role emphasizes analytics, multi-channel orchestration, and strong collaboration with cross-functional teams.

The position requires a track record of managing large budgets and delivering measurable results in financial services, with a focus on discoverability, engagement, and revenue impact.

Qualifications

• 8+ years leading and holding external agencies accountable for marketing results, ideally in regulated financial services.
• Proven ability to manage large budgets and deliver measurable business results.
• Familiarity with analytics platforms and personalization platforms.
• Deep experience building personalization strategies across large-scale digital experiences.

Responsibilities

• Lead digital channel marketing across Edward Jones' owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions.
• Develop and execute personalization strategies using audience segmentation and predictive analytics to enhance customer journeys.
• Drive website discoverability and growth through SEO, GEO, and AEO strategies to improve organic visibility and acquisition.
• Partner with cross-functional teams to optimize digital experiences and align marketing initiatives with business objectives.
• Oversee agency and vendor relationships, ensuring high-quality execution, timelines, budgets, and brand standards.
• Establish governance and measurement frameworks to ensure efficient delivery across channels.
• Develop channel-specific content and advisor enablement materials supporting marketing strategies.
• Leverage analytics and A/B testing to measure performance and optimize ROI across digital channels.

Skills

Marketing leadership

Budget management

Analytics

Personalization

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Analytics

Tableau

Salesforce

Job description

This job posting is anticipated to remain open for 30 days, from 25-Aug-2026. The posting may close early due to the volume of applicants.

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

The Channel Marketing Manager is responsible for planning, executing, and optimizing marketing programs across Edward Jones' owned digital channels, including EdwardJones.com and related digital experiences. This role leads external agencies and cross-functional partners to deliver personalized, discoverable, and measurable marketing experiences that drive business outcomes for prospects, clients, branches, and the firm.

What You Will Do

• Lead digital channel marketing across EdwardJones.com and other owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions that support business growth and client engagement.
• Develop and execute personalization strategies using audience segmentation, behavioral insights, AI, and predictive analytics to enhance customer journeys and lifecycle experiences.
• Drive website discoverability and digital growth through SEO, GEO, and AEO strategies, improving organic visibility, AI-powered search performance, and customer acquisition opportunities.
• Partner with cross-functional teams, including MarTech, analytics, brand, content, design, product, compliance, and field stakeholders, to optimize digital experiences and align marketing initiatives with business objectives.
• Oversee agency and vendor relationships, ensuring high-quality execution, innovation, and measurable results while managing timelines, budgets, and brand standards.
• Establish and maintain channel marketing governance, operational processes, compliance standards, and performance measurement frameworks to ensure efficient and effective delivery.
• Lead the development of channel-specific content, customer experiences, sales collateral, and advisor enablement materials that support enterprise marketing strategies and business priorities.
• Leverage analytics, experimentation, A/B testing, and attribution insights to measure performance, optimize ROI, and identify opportunities for continuous improvement across digital channels.
• This position is known internally as Lead - Channel Marketing.

What Experience You'll Need

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 8+ years leading and holding external agencies accountable for Marketing results—preferably within regulated financial services, banking, insurance, or WM.
• Proven ability to successfully manage large budgets and deliver measurable business results.
• Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account.
• Familiarity with analytics platforms (e.g., Google Analytics, Tableau) and personalization platforms (e.g., Salesforce).
• Deep experience building and executing personalization strategies on large-scale digital experiences that span multiple channels and touchpoints.
• Experience leveraging audience segmentation to deliver personalized omnichannel journeys.
• Proven track record of using personalization to improve digital experience performance and its downstream impact on revenue.
• Strong knowledge of attribution, and performance measurement best practices.

**Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week effective June 1, 2026. Before June 1, 2026, candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Benefits

• Medical and prescription drug coverage
• Dental coverage
• Vision coverage
• Voluntary benefits (such as accident, hospital indemnity, and critical illness)
• Short- and long-term disability coverage
• Basic life coverageBasic AD&D coverage
• 401k retirement plan
• Health savings account
• Flexible spending account
• Ten paid holidays
• 15 days of vacation for new associates beginning on January 1 of each year
• Sick time
• Personal days
• Paid day for volunteerism
• Bonus eligibility
• Profit sharing eligibility
• Employee Assistance Program

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf.