Strategic Channel Growth Manager

Fortra; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Fortra is seeking a driven Channel Account Manager to strengthen relationships with channel partners, drive revenue growth through partner channels, and implement strategies to expand market presence.

The ideal candidate will have 5+ years in channel sales or partner management, strong negotiation and communication skills, experience in the technology or software industry, and the ability to collaborate with sales, marketing, and product teams.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in channel sales and/or partner management.
• Previous experience in the technology or software industry.
• Strong negotiation and influencing skills, with the ability to build consensus and drive results through collaboration.

Responsibilities

• Develop and maintain strong relationships with channel partners, including distributors and resellers.
• Collaborate with partners to develop joint business plans, establish goals, and execute strategies that support mutual business objectives.
• Drive revenue growth through partner channels by identifying opportunities for product placement, promotions, and incentives.
• Provide training, guidance, and ongoing support to partners to ensure they have the knowledge and resources needed to effectively sell Fortra products and services.
• Monitor partner performance and track key metrics, including deal registrations, sales targets, market share, and customer satisfaction.
• Serve as the primary point of contact for assigned partners, managing the ongoing relationship and coordinating with internal Fortra stakeholders as needed to address partner issues and ensure appropriate processes and practices are followed.
• Stay informed of industry trends, competitive activity, and market dynamics to identify new opportunities and potential risks.
• Prepare regular reports and presentations for management that communicate channel performance, progress against established goals, and recommended actions.
• Continuously evaluate and improve business analysis processes to increase efficiency and strengthen business outcomes.

Skills

Channel sales

Partner management

Negotiation

Communication

Strategic thinking

Data-driven decisions

Analytical skills

Travel

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Salesforce

Microsoft Office

Job description

Fortra is seeking a driven Channel Account Manager to strengthen relationships with channel partners, drive revenue growth through partner channels, and implement strategies to expand market presence.

The ideal candidate will have 5+ years in channel sales or partner management, strong negotiation and communication skills, experience in the technology or software industry, and the ability to collaborate with sales, marketing, and product teams.