Strategic Campaign Planning Lead

LOCALITY BROADCAST INC; Atlanta (GA); On-site; USD 70,000 - 72,000; Full time

Benefits offered by this job

Health care benefits

Retirement benefits

Paid days off

Job summary

Locality Broadcast Inc. in Atlanta seeks a Supervisor, Planning & Campaign Excellence to lead a Specialists team, translating client objectives into effective media plans and ensuring accurate RFP responses.

You will drive pacing, budgets, and delivery while coaching teams and coordinating with Sales, Client Success, and Analytics for optimized proposals. The role emphasizes process adherence, platform accuracy, and continuous improvement, with compensation including base salary plus commission

Qualifications

• 2–5 years of experience in media planning, campaign operations, or related digital advertising roles.
• Knowledge of OTT/CTV platforms, digital advertising strategies, and performance measurement.
• Proficiency in Excel and industry planning/order management tools.
• Proficiency in CRMs, OMS, and DSP platforms, and forecasting tools.
• Comfort owning capacity and resourcing decisions, and expressing team updates to leadership.
• Strong collaboration and cross-functional relationship-building skills.
• Exceptional organizational skills with a focus on accuracy, urgency, and quality.
• Ability to interpret campaign data and provide insights.

Responsibilities

• Lead a team of Specialists to ensure campaigns are strategically planned and executed.
• Oversee translation of client objectives into media plans; QA for accuracy and alignment.
• Review RFP responses to ensure KPIs, benchmarks, and inventory forecasts are applied.
• Partner with Sales, Client Success, and Analytics leadership on proposals.
• Consolidate and report on team activity and pipeline for management visibility.
• Ensure accurate and consistent use of LocalX and connected platforms.
• Track pacing, budgets, delivery, and audience fulfillment; troubleshoot issues.
• Standardize templates, processes, and documentation to reduce error rates.
• Collaborate to improve workflows and share learnings across teams.

Skills

Strong collaboration

Excellent organizational skills

Campaign analytics understanding

Communication skills

Education

Bachelor’s degree in advertising, marketing, business administration, or related field

Tools

Excel

Planning/order management tools

CRMs

OMS

DSP platforms

Job description

Locality Broadcast Inc. in Atlanta seeks a Supervisor, Planning & Campaign Excellence to lead a Specialists team, translating client objectives into effective media plans and ensuring accurate RFP responses.

You will drive pacing, budgets, and delivery while coaching teams and coordinating with Sales, Client Success, and Analytics for optimized proposals. The role emphasizes process adherence, platform accuracy, and continuous improvement, with compensation including base salary plus commission