Campaign Planning Lead & Excellence Coach

Locality; Atlanta (GA); On-site; USD 70,000 - 72,000; Full time

Benefits offered by this job

Health care benefits

Retirement benefits

Paid days off

Commission bonus

Job summary

Locality in Atlanta seeks a Supervisor, Planning & Campaign Excellence to lead a team of Specialists, ensuring strategic planning, operational soundness, and flawless campaign execution. You will translate client objectives into media plans, QA RFPs, and collaborate with Sales, Client Success, and Analytics to drive results.

Strong coaching, budgeting, and KPI tracking are required. Bachelor’s degree preferred; 2–5 years in media planning; base salary around $70k–$72k plus commission;

Qualifications

• 2–5 years of experience in media planning, campaign operations, or related digital advertising roles.
• Knowledge of OTT/CTV platforms, digital advertising strategies, and performance measurement.
• Proficiency in Excel and industry planning/order management tools.
• Proficiency in CRMs, OMS, and DSP platforms, and forecasting tools.
• Comfort owning capacity and resourcing decisions, and expressing team updates to leadership.
• Strong collaboration and cross-functional relationship-building skills.
• Exceptional organizational skills with a focus on accuracy, urgency, and quality.
• Ability to interpret campaign data and provide insights.
• Bachelor’s degree in advertising, marketing, business administration, or related field preferred.

Responsibilities

• Lead, coach, and mentor Specialists to ensure growth and execution discipline.
• Translate client objectives into media plans; QA for accuracy and alignment.
• Review and approve RFP responses to apply KPIs and inventory forecasts.
• Partner with Sales, Client Success, and Analytics to elevate strategic proposals.
• Consolidate and report team activity and pipeline for management visibility.
• Ensure accurate use of LocalX and connected platforms; troubleshoot campaigns.
• Standardize templates, processes, and documentation to reduce errors.
• Collaborate with peers across teams to share learnings and improve workflows.

Skills

Team leadership

Media planning

Campaign operations

Cross-functional collaboration

Data-driven insights

Education

Bachelor's degree in advertising, marketing, business administration, or related field

Tools

Excel

CRMs

OMS

DSP platforms

Forecasting tools

Industry planning tools

Job description

Locality in Atlanta seeks a Supervisor, Planning & Campaign Excellence to lead a team of Specialists, ensuring strategic planning, operational soundness, and flawless campaign execution. You will translate client objectives into media plans, QA RFPs, and collaborate with Sales, Client Success, and Analytics to drive results.

Strong coaching, budgeting, and KPI tracking are required. Bachelor’s degree preferred; 2–5 years in media planning; base salary around $70k–$72k plus commission;