Strategic Campaign Analyst: Data-Driven Engagement

Accenture-Federal-Services-2; Washington (District of Columbia); On-site; USD 57,000 - 116,000; Full time

Job summary

Accenture Federal Services is seeking a campaigns-focused professional to support development of strategy briefs, customer surveys, and creative approaches across defense, national security, public safety, civilian, and military health sectors. You will collaborate with PM, Analytics, Technology, and Creative teams to drive multi-touch campaigns and measure KPIs.

The role emphasizes data-driven insights, A/B testing, and iterative optimization of engagement journeys, with a focus on delivering

Qualifications

• 1–3 years of experience in campaign planning or loyalty marketing
• Experience with customer segmentation, personalization, and data-driven campaign strategies
• Experience in campaign measurement, A/B testing, and data interpretation

Responsibilities

• Support the development of campaign strategy briefs based on research, market insights, customer pain points, and client strategic priorities and development
• Support the development of customer engagement surveys to enrich our understanding of their journey and pain points
• Help develop and implement creative strategies that reimagine how to engage customers
• Support the development of a balanced mix of ad-hoc and triggered campaigns, evolving the use of personalization, automation, and multi-touch journeys
• Work cross-functionally with PM, Analytics, Technology, and Creative teams to establish timelines to execute campaigns according to the annual campaign calendar
• Actively manage the quality control process of all creative assets, briefs, weekly status reports and client presentations
• Support the establishment of KPIs to measure for each campaign
• Support the definition of A/B testing approaches for email and phone scripts to optimize campaign engagement
• Track and incorporate testing insights into future campaigns briefs
• Support the development of monthly campaign reports and generate insights
• Support the development of weekly client-facing status reports

Skills

Campaign planning

Loyalty marketing

Segmentation

Personalization

Data-driven campaigns

A/B testing

Data interpretation

Job description

Accenture Federal Services is seeking a campaigns-focused professional to support development of strategy briefs, customer surveys, and creative approaches across defense, national security, public safety, civilian, and military health sectors. You will collaborate with PM, Analytics, Technology, and Creative teams to drive multi-touch campaigns and measure KPIs.

The role emphasizes data-driven insights, A/B testing, and iterative optimization of engagement journeys, with a focus on delivering