Strategic Business Development Analyst

Crva; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Education Reimbursement

Comprehensive medical, dental, and(...

Job summary

CRVA (Visit Charlotte) is seeking a Business Development Analyst to drive growth by identifying opportunities, analyzing market data, and generating qualified prospects for the Visit Charlotte portfolio. You will transform insights into practical outreach, maintain robust target lists, and coordinate with Sales Managers to advance opportunities.

The role emphasizes data analytics, CRM discipline, and proactive outreach across meetings, conventions, sports events and group programs, contributing

Qualifications

• Bachelor's degree in business, marketing, hospitality, tourism, data analytics or economics.
• Three to five years of experience in business development, sales strategy, market research or a related analytical role.

Responsibilities

• Analyze historical data and market signals to identify high‑potential opportunities.
• Develop target lists aligned with ideal customer profiles and capacity.
• Use CRM and data sources to translate insights into prioritized outreach.
• Identify future-year pipeline gaps and craft pursuit strategies.
• Create complete opportunities in the CRM and coordinate handoffs to Sales Managers.
• Proactively uncover meetings, conventions, sports events, and other group opportunities.
• Collaborate with partners to validate availability and align pursuit strategies.
• Provide recurring pipeline reports and ensure CRM data accuracy.

Education

Bachelor's degree in business, marketing, hospitality, tourism, data analytics, economics or a related field

Job description

CRVA (Visit Charlotte) is seeking a Business Development Analyst to drive growth by identifying opportunities, analyzing market data, and generating qualified prospects for the Visit Charlotte portfolio. You will transform insights into practical outreach, maintain robust target lists, and coordinate with Sales Managers to advance opportunities.

The role emphasizes data analytics, CRM discipline, and proactive outreach across meetings, conventions, sports events and group programs, contributing