Hybrid Digital Marketing Specialist - Venues & Content

Charlotte Regional Visitors Authority; Charlotte (NC); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Education Reimbursement

Comprehensive medical/dental/vision

NC Retirement System plan

Job summary

The Charlotte Regional Visitors Authority (CRVA) is seeking a Digital Marketing Specialist (Venues) in Charlotte, NC. This role supports CRVA brands including Bojangles Entertainment Complex and NASCAR Hall of Fame, managing content, email/SMS campaigns, and performance insights.

You will work across WordPress/Craft CMS platforms, collaborate with internal teams, and apply AI-assisted workflows to optimize digital experiences and ticket revenue while ensuring accessibility and quality across

Qualifications

• Bachelor’s degree or equivalent with 3–5 years of related experience.
• Experience with WordPress, Craft CMS and email/SMS platforms.
• Ability to analyze performance data and translate insights into improvements.

Responsibilities

• Publish and update content for CRVA-owned websites and digital platforms.
• Support migration from Craft CMS to WordPress; assist QA and post-launch cleanup.
• Improve user experiences, site performance and WCAG accessibility; monitor data.
• Create content audits and collaborate with teams on new content.
• Manage event listings, ticketing links and data feeds for accuracy.
• Execute email/SMS campaigns and automation to drive awareness and revenue.
• Segment audiences and coordinate with internal teams on timing and approvals.
• Leverage AI tools responsibly for content production and analysis.

Skills

Content marketing

Email marketing

Project management

Team collaboration

Strong communication

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Bricks Builder

Advanced Custom Fields

Craft CMS

GA4 / Google Analytics

Hive

Prospect2

HTML/CSS

SEO software

Job description

The Charlotte Regional Visitors Authority (CRVA) is seeking a Digital Marketing Specialist (Venues) in Charlotte, NC. This role supports CRVA brands including Bojangles Entertainment Complex and NASCAR Hall of Fame, managing content, email/SMS campaigns, and performance insights.

You will work across WordPress/Craft CMS platforms, collaborate with internal teams, and apply AI-assisted workflows to optimize digital experiences and ticket revenue while ensuring accessibility and quality across