Strategic Brand PR & Earned Influence Lead

Mars Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars Snacking is seeking a strategic, creative, and highly collaborative communications professional to serve as Manager, Brand PR and Earned Influence as part of the Mars Snacking Accelerator Corporate Affairs Team.

This role will help execute earned- and influence-led brand initiatives that drive reputation and increase awareness and growth of the portfolio of Better-for-You brands, including KIND, RXBAR, NutriGrain, and Pure Organic, in North America and Canada.

Qualifications

• Bachelor's degree in communications, marketing, journalism, or related field.
• 5-8+ years of experience in brand communications and PR.
• Agency experience and/or brand PR roles in the consumer-packaged goods (CPG) industry.

Responsibilities

• Support Brand initiatives to increase awareness of Mars and its BFY brands.
• Maintain a strong understanding of media trends with a growth and digital-first approach.
• Serve as the earned media expert across the brand's integrated agency team and internal forums.
• Manage and inspire agency partners to deliver earned-first storytelling and reputation impact.
• Own the Brand Communications editorial calendar and align content planning internally and externally.
• Develop, edit, and distribute Brand communications materials (press releases, Q&As, posts, speeches).
• Identify opportunities to amplify brand moments internally to drive Associate pride.
• Lead award submissions with agencies and calendar management.
• Support executive visibility for BFY leaders with messaging and assets.
• Position BFY leaders as credible voices on important topics.
• Manage Brand PR budget tracking and monthly reporting processes.
• Support proactive and reactive media relations and event opportunities.
• Leverage consumer feedback to inform proactive communications and mitigate risk.

Skills

Brand communications

PR strategy

Earned media

Content creation

Executive visibility

Stakeholder management

Agency management

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in communications, marketing, journalism, or an associated profession

Job description

Mars Snacking is seeking a strategic, creative, and highly collaborative communications professional to serve as Manager, Brand PR and Earned Influence as part of the Mars Snacking Accelerator Corporate Affairs Team.

This role will help execute earned- and influence-led brand initiatives that drive reputation and increase awareness and growth of the portfolio of Better-for-You brands, including KIND, RXBAR, NutriGrain, and Pure Organic, in North America and Canada.