Brand PR & Earned Influence Lead

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars Snacking is seeking a strategic, creative communications professional to serve as Manager, Brand PR and Earned Influence within the Mars Snacking Accelerator Corporate Affairs Team. This role drives earned media, partnerships, storytelling, and executive visibility to boost Brand equity for Better-for-You brands in North America and Canada.

The candidate will lead high-impact campaigns with data-driven insights, manage agency partners, and shape internal communications while collaborating

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or an associated profession.
• 5–8+ years of experience in brand communications/PR.
• Agency experience and/or brand PR roles in the consumer-packaged goods (CPG) industry

Responsibilities

• Lead earned- and influence-led brand initiatives to grow Better-for-You brands in North America.
• Manage earned media, partnerships, storytelling, and executive visibility.
• Own editorial calendars and internal communications materials.
• Develop press materials, messaging docs, social posts, and speeches.
• Oversee agency partners to deliver earned-first storytelling and reputation impact.
• Support executive messaging and travel up to 25%.

Skills

Brand communications

Executive visibility

Storytelling

Editorial writing

Education

Bachelor’s degree in communications, marketing, journalism, or related field

Job description

Mars Snacking is seeking a strategic, creative communications professional to serve as Manager, Brand PR and Earned Influence within the Mars Snacking Accelerator Corporate Affairs Team. This role drives earned media, partnerships, storytelling, and executive visibility to boost Brand equity for Better-for-You brands in North America and Canada.

The candidate will lead high-impact campaigns with data-driven insights, manage agency partners, and shape internal communications while collaborating