Manager, Brand PR and Earned Influence

mars; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Mars Snacking is seeking a strategic, creative communications leader to serve as Manager, Brand PR and Earned Influence within the Accelerator Corporate Affairs Team. You will build earned-media led brand narratives for KIND, RXBAR, NutriGrain, and Pure Organic across North America and Canada, driving reputation and growth through data-driven campaigns and cultural timing.

You will manage agency partners, lead executive visibility, develop content, and guide internal communications.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or related field.
• 5–8+ years in brand communications or PR in CPG.
• Experience with agency management and cross-functional teams.

Responsibilities

• Develop and lead earned-media campaigns and partnerships.
• Oversee executive visibility and messaging.
• Manage Brand PR calendar and budget.
• Collaborate with cross-functional teams for timely storytelling.
• Drive reputation management and internal engagement.

Skills

Brand comms

Earned media

Executive visibility

Content creation

Agency management

Cross-functional leadership

Strategic partnerships

Education

Bachelor's degree in communications/marketing/journalism

Job description

Mars Snacking is seeking a strategic, creative, and highly collaborative communications professional to serve as Manager, Brand PR and Earned Influence as part of the Mars Snacking Accelerator Corporate Affairs Team. This role will help execute earned- and influence-led brand initiatives that drive reputation and increase awareness and growth of the portfolio of Better-for-You brands, including KIND, RXBAR, NutriGrain, and Pure Organic, in North America and Canada.

This role is responsible for earned media, strategic partnerships, brand storytelling, executive visibility, content creation, reputation management, and internal engagement around brands. This position requires a communicator to envision and execute high-impact campaigns, with data-driven insights and instinctive cultural timing, ensuring our brands don't just join a conversation, but spark trends and start movements, ultimately increasing brand equity and driving growth.

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what's next for Snacking. It's home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE'S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

We're looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We're proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you've found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

Key Responsibilities

• Support Brand initiatives that increase awareness of Mars, its portfolio of Better-for-You brands, and Purpose, including but not limited to: Brand Integrated Communications, Strategic Partnerships, Communications & Programming, and Social Impact.
• Maintain a strong understanding of current and new media trends that can influence and reach our target audience, with a growth and digital-first approach.
• Serve as the earned media expert across the brand's integrated agency team (IAT) and internal cross-functional forums.
• Manage and inspire agency partners to deliver earned-first storytelling, cultural intelligence, and reputation impact.
• Own the Brand Communications editorial calendar, ensuring content and planning timelines are aligned internally and externally, while leading the development and submission of all internal inform communications materials.
• Develop, edit, and distribute Brand communications materials including press releases, Key messaging/Q&A documents, social posts, presentations, and speeches.
• Identify and deliver opportunities to amplify brand moments internally to drive Associate pride.
• Lead award submissions: partner with agencies, keep a calendar of target awards, edit template submissions to fit individual award applications, and ensure reviews and applications are submitted.
• Support executive visibility opportunities for BFY leaders, including developing executive messaging, briefing materials, and communication assets.
• Identify opportunities to position BFY leaders as credible voices on important topics.
• Manage Brand PR budget tracking, inputs, and monthly reporting processes.
• Help with proactive and reactive media relations, and event opportunities.
• Leverage consumer feedback and insights to inform proactive communications and mitigate future risk.

Education & professional qualifications

• Bachelor's degree in communications, marketing, journalism, or an associated profession is required, or the equivalent combination of education, training, and experience.
• 5-8+ years of experience in brand communications, PR, Agency experience and/or brand PR roles in the consumer-packaged goods (CPG) industry

Knowledge/Experience

• Strong background in agency management, cross-functional leadership, and operational delivery
• Proven ability to concept and execute culturally resonant brand campaigns with measurable impact
• Exceptional writing, editing, and storytelling capabilities
• Strong project management and organizational skills
• Ability to manage priorities and deadlines simultaneously
• Sound editorial judgment, discretion, and attention to detail
• Experience working with internal and external stakeholders in a large, highly matrixed organization
• Experience supporting executive communications and reputation management preferred
• Ability to travel up to 25% of the time.

What to Expect from Mars

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we're striving to build the world we wa