Strategic Brand Planner – Recreational Boats

Bass Pro Shops; Springfield (MO); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health Savings Account

401k Retirement Savings

Paid holidays

Paid vacation

Employee discounts

Job summary

Bass Pro Shops in Springfield, MO seeks a Brand Marketing Planner for its Recreational Boats portfolio. This role aims to develop and implement marketing strategies for brands such as Sun Tracker and Tahoe, driving awareness and demand.

The ideal candidate will have a Bachelor's Degree and 4-6 years of marketing experience, focusing on brand storytelling and product launches. Benefits include health insurance, discounts, and a 401k plan.

Qualifications

• 4–6 years of marketing experience in brand or product marketing.
• Experience in marine or recreational industries preferred.
• Strong understanding of brand storytelling and engagement.

Responsibilities

• Develop and execute brand-specific marketing strategies for Recreational Boats.
• Collaborate with cross-functional teams to enhance brand engagement.
• Manage marketing budgets and monitor campaign effectiveness.

Skills

Brand marketing experience

Integrated campaign development

Communication skills

Analytical mindset

Project management skills

Education

Bachelor's Degree in Marketing, Business, Communications or related field

Tools

Microsoft Office Suite

Job description

Bass Pro Shops in Springfield, MO seeks a Brand Marketing Planner for its Recreational Boats portfolio. This role aims to develop and implement marketing strategies for brands such as Sun Tracker and Tahoe, driving awareness and demand.

The ideal candidate will have a Bachelor's Degree and 4-6 years of marketing experience, focusing on brand storytelling and product launches. Benefits include health insurance, discounts, and a 401k plan.