Brand Marketing Planner - Recreational Boats

Bass Pro Shops; Springfield (MO); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health Savings Account

401k Retirement Savings

Paid holidays

Paid vacation

Employee discounts

Job summary

Bass Pro Shops in Springfield, MO seeks a Brand Marketing Planner for its Recreational Boats portfolio. This role aims to develop and implement marketing strategies for brands such as Sun Tracker and Tahoe, driving awareness and demand.

The ideal candidate will have a Bachelor's Degree and 4-6 years of marketing experience, focusing on brand storytelling and product launches. Benefits include health insurance, discounts, and a 401k plan.

Qualifications

• 4–6 years of marketing experience in brand or product marketing.
• Experience in marine or recreational industries preferred.
• Strong understanding of brand storytelling and engagement.

Responsibilities

• Develop and execute brand-specific marketing strategies for Recreational Boats.
• Collaborate with cross-functional teams to enhance brand engagement.
• Manage marketing budgets and monitor campaign effectiveness.

Skills

Brand marketing experience

Integrated campaign development

Communication skills

Analytical mindset

Project management skills

Education

Bachelor's Degree in Marketing, Business, Communications or related field

Tools

Microsoft Office Suite

Job description

## Brand Marketing Planner - Recreational BoatsApplylocations: Springfield, MO (Bass Pro Shops Base Camp)time type: Full timeposted on: Posted Todaytime left to apply: End Date: October 10, 2026 (30+ days left to apply)job requisition id: R256862Brand Marketing Planner – Recreational Boats Job Description POSITION SUMMARY: The primary purpose of this position is to develop and implement strategic brand marketing plans for the company’s Recreational Boat portfolio, including Sun Tracker, Tahoe, Regency, and Ranger Pontoons. The Brand Marketing Planner is responsible for shaping and executing brand strategy and strategic priorities that drive awareness, engagement, and demand across both OEM and retail channels. This role will lead the development of integrated marketing initiatives that strengthen brand positioning, elevate the customer experience, and differentiate each brand within the recreational boating segment. The Brand Marketing Planner serves as a key liaison between Brand/Product teams and Marketing, while driving cross-functional collaboration to align product innovation, brand storytelling, and go-to-market execution. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ ESSENTIAL FUNCTIONS: • Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger Pontoons • Define and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpoints • Partner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmaps • Serve as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectives • Collaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagement • Identify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimization • Establish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand health • Manage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insights • Leverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectiveness • Analyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamics • Collaborate with Product Development to integrate consumer insights and brand strategy into future product innovation and lifecycle planning • Ensure brand consistency and excellence across all marketing materials, campaigns, and customer touchpoints • Partner with retail and dealer teams to translate brand strategies into effective retail marketing tools, promotions, and experiences • ALL OTHER DUTIES AS ASSIGNED \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ EXPERIENCE/QUALIFICATIONS: • Minimum Degree Required: Bachelor’s Degree • Preferred Degree: Bachelor’s Degree in Marketing, Business, Communications, or related field • Experience: 4–6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industries \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ KNOWLEDGE, SKILLS AND ABILITY: • Experience in brand marketing, product launches, and integrated campaign development • Marine, boating, or powersports industry experience strongly preferred • Strong understanding of brand positioning, storytelling, and customer engagement strategies • Passion for the outdoors and recreational lifestyle markets • Excellent communication (verbal and written) and cross-functional collaboration skills • Strong analytical mindset with the ability to translate insights into strategic action • Self-starter with high ownership, initiative, and accountability • Strong organizational and project management skills in a fast-paced environment • Proficient in Microsoft Office Suite \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ TRAVEL REQUIREMENTS: 0–10% (includes occasional brand events, dealer meetings, or product launches) \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ PHYSICAL REQUIREMENTS: • Regularly performs computer work and sits • Occasionally walks and stands • Seldom/never lifts up to 50 lbs \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ INDEPENDENT JUDGEMENT: Develops brand marketing strategies, objectives, and guidelines within the framework of organizational goals. Operates with a high degree of autonomy in managing brand initiatives and day-to-day responsibilities. Decisions are guided by brand strategy, market insights, and business objectives, with results reviewed by leadership.**Full Time Benefits Summary:** Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!* Medical* Dental* Vision* Health Savings Account* Flexible Spending Account* Voluntary benefits* 401k Retirement Savings* Paid holidays* Paid vacation* Paid sick time* Bass Pro Cares Fund* And more!Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.*Reasonable Accommodations*Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [e-mail].