Strategic Brand Marketing Lead – Partner Brands

Highline Warren, LLC; Omaha (NE); On-site; USD 90,000 - 130,000; Full time

Job summary

Highline Warren, LLC seeks a strategic Brand Marketing Manager, Partner Brands to lead marketing initiatives for Rain-X and Mobil 1. This role reports to the Director of Integrated Marketing and drives revenue growth, expands retail distribution, strengthens retailer partnerships, and optimizes marketing ROI across channels.

The position oversees brand planning, customer marketing, promotional funding programs, retail media investments, product launches, and digital shelf optimization while

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 5+ years in brand/product/category marketing or related discipline.
• Proven experience building and executing multi-channel marketing plans.
• Strong knowledge of retail, eCommerce, digital marketing and go-to-market strategies.
• Experience supporting product launches and promotional campaigns.
• Ability to analyze data and translate insights into actions.
• Strong project management and multitasking in a fast-paced environment.
• Excellent communication, presentation and stakeholder skills.
• Proficiency with marketing analytics tools and CMS platforms.
• Experience in consumer goods / automotive aftermarket / retail preferred.

Responsibilities

• Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
• Manage relationships with brand licensors and ensure alignment with guidelines and objectives.
• Develop and execute promotional funding strategies for key retail customers.
• Identify opportunities to grow market share and expand distribution across channels.
• Lead retail activation initiatives such as displays, endcaps, and signage.
• Develop and manage paid media strategies including retail media networks and Amazon ads.
• Oversee content development and digital shelf optimization.
• Collaborate with Category Management and Sales on product launches and go-to-market activities.
• Identify co-branding opportunities to drive incremental awareness and revenue.
• Manage multiple cross-functional projects with timelines and budgets.

Skills

Brand marketing

eCommerce marketing

Retail media

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, Communications

Job description

Highline Warren, LLC seeks a strategic Brand Marketing Manager, Partner Brands to lead marketing initiatives for Rain-X and Mobil 1. This role reports to the Director of Integrated Marketing and drives revenue growth, expands retail distribution, strengthens retailer partnerships, and optimizes marketing ROI across channels.

The position oversees brand planning, customer marketing, promotional funding programs, retail media investments, product launches, and digital shelf optimization while