Integrated Marketing Lead: Brand Growth & Campaigns

Rust-Oleum; Vernon Hills (IL); On-site; USD 94,000 - 111,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

401(k) plan

Vacation days

Public holidays

Job summary

Rust-Oleum is seeking an Integrated Marketing Manager in Vernon Hills, IL to lead brandStrategy alignment with product launches. You will translate insights into narratives, craft integrated campaigns, and manage cross-functional execution across channels.

The role requires 7–10 years of marketing experience in consumer goods, strong collaboration skills, and a proven ability to deliver on-time, on-budget campaigns with measurable impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7-10 years of progressive marketing experience with brand strategy and GTM planning.
• Experience in consumer goods, multi-channel environments, and cross-functional alignment.
• Track record creating brand narratives, briefs, and integrated campaigns.
• Strong project management, analytics, and agency management abilities.

Responsibilities

• Develop GTM strategies and plans aligning launches with marketing activation.
• Translate insights into brand positioning, narratives, and integrated plans.
• Lead campaign strategies and briefs with defined objectives and KPIs.
• Partner with agencies and teams to deliver breakthrough ideas and campaigns.
• Manage end-to-end campaign processes, budgets, and timelines.
• Collaborate across marketing to ensure cohesive messaging and activation.
• Serve as brand liaison to Product, supporting commercial objectives.
• Coordinate input from Product, PR, and Demand Gen for cohesive plans.
• Monitor brand performance and KPIs, informing optimization.
• Contribute to frameworks to improve planning and efficiency.

Skills

Brand strategy

Go-to-market planning

Campaign development

Cross-functional collaboration

Analytical skills

Project management

Agency management

Communication

Budget management

Strategic storytelling

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketing analytics tools

Campaign management platforms

Job description

Rust-Oleum is seeking an Integrated Marketing Manager in Vernon Hills, IL to lead brandStrategy alignment with product launches. You will translate insights into narratives, craft integrated campaigns, and manage cross-functional execution across channels.

The role requires 7–10 years of marketing experience in consumer goods, strong collaboration skills, and a proven ability to deliver on-time, on-budget campaigns with measurable impact.