Brand Growth Lead for Partner Brands

Highline Warren, LLC; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Highline Warren, LLC is seeking a strategic Brand Marketing Manager, Partner Brands to lead marketing initiatives across Rain-X and Mobil 1. The role reports to the Director of Integrated Marketing and serves as the primary marketing lead for partner brands, driving revenue growth and expanding distribution.

The candidate will oversee brand planning, customer marketing, and retail media investments while collaborating with Sales, Product Management, Category Management, and licensing partners to

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing, product marketing, category marketing, or a related discipline.
• Proven experience developing and executing integrated marketing plans across multiple channels.
• Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies.
• Experience supporting product launches, promotional campaigns, and growth strategies.
• Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency with marketing analytics tools, content management platforms, and Microsoft Office applications.
• Experience within consumer goods, automotive aftermarket, retail, or related industries preferred.

Responsibilities

• Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
• Manage relationships with brand licensors and ensure alignment with brand guidelines, growth objectives, and partnership requirements.
• Develop and execute promotional funding strategies across key retail customers including AutoZone, Advance Auto Parts, O'Reilly Auto Parts, Walmart, Amazon, and other strategic accounts.
• Identify opportunities to grow market share, increase household penetration, and expand distribution across existing and new channels.
• Lead retail activation initiatives including displays, endcaps, signage, merchandising programs, and customer-specific marketing investments.
• Develop and manage paid media strategies, including retail media networks, Amazon advertising, paid social, and digital campaigns.
• Oversee content development including creative asset creation, product content, path-to-purchase materials, and digital shelf optimization.
• Partner with Category Management and Sales teams to support new product development, launch planning, retailer presentations, and commercialization efforts.
• Identify and execute strategic co-branding and partnership opportunities that drive incremental awareness and revenue growth.
• Manage multiple cross-functional projects while ensuring execution against timelines, budgets, and growth objectives.
• Develop executive presentations, annual business plans, investment recommendations, and strategic growth initiatives for leadership.

Skills

Brand marketing

Product marketing

Category marketing

Data analysis

Project management

Communications

Marketing analytics tools

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Marketing platforms

Microsoft Office

Content management systems

Job description

Highline Warren, LLC is seeking a strategic Brand Marketing Manager, Partner Brands to lead marketing initiatives across Rain-X and Mobil 1. The role reports to the Director of Integrated Marketing and serves as the primary marketing lead for partner brands, driving revenue growth and expanding distribution.

The candidate will oversee brand planning, customer marketing, and retail media investments while collaborating with Sales, Product Management, Category Management, and licensing partners to