Brand Manager, Automotive Appearance & Innovation

ITW; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

ITW Car Care, a division of Illinois Tool Works, seeks a Brand Manager to drive brand strategy and growth for Rain-X and Black Magic across the automotive care portfolio. You will lead consumer insight initiatives, shape new product concepts, and partner with Finance, R&D, Sales, and Channel Marketing to deliver a robust innovation roadmap.

The role requires 5–7 years of consumer product marketing experience, solid brand management fundamentals, and strong analytical skills.

Qualifications

• Bachelor’s degree with 5-7 years of Consumer Product Marketing or Brand Management; MBA preferred.
• Automotive aftermarket experience preferred; familiarity with DIY appearance or maintenance products is a plus.
• Proven track record of developing new product opportunities from consumer insight through launch.
• Strong analytical skills with POS data and syndicated research.
• Experience in P&L management, pricing and budget fundamentals.
• Demonstrated cross-functional leadership across R&D, Supply Chain, Sales, and Finance.
• Excellent written and verbal communication with ability to present to senior stakeholders.

Responsibilities

• Translate consumer insights into innovation briefs and build a viable roadmap.
• Lead cross-functional teams through product development from concept to launch.
• Design and execute qualitative and quantitative research with Consumer Insights.
• Monitor market trends, ROI, and portfolio opportunities for optimization.
• Collaborate with Sales to present brand strategy to retailers and key customers.
• Support external agencies and internal creative teams for assets and campaigns.
• Contribute to annual and long-range P&L planning and budgeting.
• Manage brand budget, allocate resources, and track ROI against plan.
• Travel up to 25% as needed.

Skills

Brand Management

Consumer Insights

Cross-functional Leadership

Data Analysis

P&L Management

Education

Bachelor’s degree

MBA preferred

Tools

IRI/Circana

Nielsen

Job description

ITW Car Care, a division of Illinois Tool Works, seeks a Brand Manager to drive brand strategy and growth for Rain-X and Black Magic across the automotive care portfolio. You will lead consumer insight initiatives, shape new product concepts, and partner with Finance, R&D, Sales, and Channel Marketing to deliver a robust innovation roadmap.

The role requires 5–7 years of consumer product marketing experience, solid brand management fundamentals, and strong analytical skills.