Senior Product Marketing Lead, Luxury Appliances

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking a Senior Product Marketing Manager for the Dacor Luxury Appliances segment. You will plan and manage all facets of product marketing, including go‑to‑market strategy, pricing, campaigns, collateral, and competitive analysis.

Your role connects with HQ to refine products based on market data and consumer behavior. You will collaborate across sales, product, and marketing to ensure successful sell‑to and sell‑through motions, monitor KPIs, and balance

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10–12 years of brand/product management experience with P&L ownership.
• Experience in luxury appliances/building products or similar luxury markets.
• Ability to craft consumer-focused go-to-market strategies and pricing.

Responsibilities

• Define and drive the product marketing plan for Dacor Luxury Appliances to meet P&L goals and KPIs.
• Own monthly sales targets, promotional spend, and inventory forecast accuracy.
• Lead product lifecycle planning, launches, and GTM execution with cross‑functional teams.
• Collaborate with Samsung HQ to align on new model capabilities and promotional materials.
• Develop demand generation assets and training for sales teams, and support sell‑in/sell‑through strategies.
• Provide leadership when needed, and maintain relationships with executives and customers.

Skills

Brand management

P&L ownership

Cross-functional collaboration

Market analysis

Excel

PowerPoint

Presentation skills

Communication

Education

Bachelor’s degree in Business/Marketing

MBA

Tools

Microsoft Excel

PowerPoint

Job description

Samsung Electronics America, Inc. is seeking a Senior Product Marketing Manager for the Dacor Luxury Appliances segment. You will plan and manage all facets of product marketing, including go‑to‑market strategy, pricing, campaigns, collateral, and competitive analysis.

Your role connects with HQ to refine products based on market data and consumer behavior. You will collaborate across sales, product, and marketing to ensure successful sell‑to and sell‑through motions, monitor KPIs, and balance