Director, Brand & GTM Marketing – Dacor & Builder

Samsung; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America seeks a senior marketing leader to drive the brand's Go to Market strategy, including digital, channel marketing, and lead generation initiatives. The role leads all Dacor showroom and trade marketing efforts, and collaborates with senior leadership to set KPIs and budgets for the Marketing organization.

Ideal candidates will have a strong background in luxury brands, global exposure, and a proven track record in managing multi-channel campaigns that build brand

Qualifications

• Bachelor's Degree in Business, Marketing, or related field.
• 12+ years of directly related experience required, 10+ with Master's degree.
• Luxury products industry experience required.
• Highly data-driven with strong ability to use insights for concise, actionable reports.
• Exemplary project management skills with ability to juggle multiple priorities.

Responsibilities

• Lead the development and execution of the brand's Go to Market strategy.
• Manage brand strategy and campaigns for awareness growth.
• Marketing lead for Samsung B2B focusing on channel messaging, digital and lead generation.
• Dacor showroom and trade marketing leadership.
• Collaborate cross-functionally to set revenue and profit goals and budget for Marketing.

Skills

Go-to-market strategy

Brand strategy

Digital marketing

Lead generation

Cross-functional leadership

Data-driven decision making

Global/multinational exposure

Project management

Education

Bachelor's Degree in Business/Marketing

Master's degree

Job description

Samsung Electronics America seeks a senior marketing leader to drive the brand's Go to Market strategy, including digital, channel marketing, and lead generation initiatives. The role leads all Dacor showroom and trade marketing efforts, and collaborates with senior leadership to set KPIs and budgets for the Marketing organization.

Ideal candidates will have a strong background in luxury brands, global exposure, and a proven track record in managing multi-channel campaigns that build brand