Sr. Manager, Product Marketing (Dacor Luxury Appliances)

Samsung Electronics; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. (SEA) seeks a Senior Product Marketing Manager for the Dacor Luxury Appliances segment. You will plan and manage go-to-market strategies, pricing, promotions, and collateral while ensuring alignment with sales and HQ.

This role drives KPI achievement and requires close collaboration across cross-functional teams and leadership. You will monitor revenue, margin, and market share, and develop data-driven insights to influence product plans and inventory decisions.

Qualifications

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 10–12 years in brand or product management with P&L ownership.
• Experience with appliances or luxury consumer goods is highly desirable.
• Ability to translate consumer insights into go-to-market strategies.
• Strong analytical skills to forecast sales & measure performance.

Responsibilities

• Define and drive the product marketing plan for the Dacor Luxury Appliances segment to meet P&L goals and KPIs.
• Own the go-to-market strategy, pricing, promotions, and collateral development.
• Collaborate with HQ and cross-functional teams to ensure accurate forecasting and inventory alignment.
• Equip sales with content and training to position Dacor products against competition.
• Lead data-driven insights and support decisions on promotions and product refinements.

Skills

Brand management

P&L ownership

Cross-functional collaboration

Presentation skills

Analytical thinking

Education

Bachelor’s degree (B.A./B.S.)

MBA preferred

Tools

Microsoft Excel

PowerPoint

Job description

Position Summary

This role is not eligible for immigration sponsorship
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Dacor, the luxury appliance brand within Samsung is seeking an experienced Senior Product Marketing Manager. Reporting to the Director of Product Marketing, the Senior Product Marketing Manager plans and manages all facets of product marketing for the Luxury Appliances category, including go-to-market strategy, pricing, promotional campaigns, collateral development and monitoring of competitive activity. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Dacor products with customers against the competition. Develops and maintains solid relationships with sales leaders and customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management.

Role and Responsibilities

• Defines and drives the execution of the product marketing plan for Dacor Luxury Appliances segment to meet the P&L goals and KPIs
• P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy
• Product Lifecycle Planning and Execution: Drives product launch planning and go-to-market implementation for a strategic product line-up, including supply chain alignment, marketing plans, promotional bundling, assortment planning, and merchandising
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with Samsung HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation team to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
• Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
• Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary

Works with senior leadership and maintains a consistent relationship with Korean Business Managers

Skills and Qualifications

Necessary Skills / Attributes:

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 10-12 years of experience in brand and/or product management, with P&L ownership experience
• Experience in appliances, luxury appliances, luxury plumbing and building products, luxury kitchen market and related industry preferred
• Considers the dealers, trade partners and end-users when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions.
• Capability to articulate ideas clearly and concisely in a variety of settings, adjusting the message to match the audience level and size
• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
• Experience managing retail market across multiple channels
• Strong team player that can build and thrive in a cross-functional environment, with prove ability to build positive relationships with Sales and other internal teams. Ability to communicate effectively with all levels of employee and management – internally and externally.
• Experience in creating, and comfortable with presenting, compelling presentations to Dacor, Samsung and customer’s executives
• Advanced experience with Microsoft Excel and PowerPoint

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.