Strategic Brand & Internal Communications Manager

Infra-Metals Co.; Newtown Township (Delaware County); On-site; USD 60,000 - 90,000; Full time

Job summary

Infra-Metals Co. seeks a dynamic Social Media & Communications Lead to steer strategy and execution across external branding and internal communications. You will shape workforce program storytelling, manage cross-channel campaigns, and drive engagement.

You'll collaborate on executive communications, develop content calendars, and optimize performance with data-driven insights, ensuring alignment with brand standards and messaging frameworks.

Qualifications

• 2+ years of experience in social media management, communications, or digital marketing.
• Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X).
• Exceptional written and verbal communication skills.
• Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics).
• Analytical mindset with ability to translate data into action.
• Demonstrated creativity in producing engaging content.

Responsibilities

• Social Media Strategy & Execution: Develop and implement comprehensive social media strategies aligned with business and workforce objectives.
• Content Creation & Management: Create, edit, and publish engaging content across platforms; manage content calendars and executive communications.
• Communications & Program Marketing: Develop communication strategies for workforce programs; promote training and leadership initiatives.
• Community & Reputation Management: Engage with audiences, monitor reviews, and protect brand reputation.
• Analytics & Performance Optimization: Track metrics, produce reports, and use insights to optimize campaigns.
• Brand & Message Consistency: Ensure content aligns with brand voice across channels.

Skills

Social media management

Communications

Digital marketing

Analytics

Creativity

Content creation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Buffer

Google Analytics

Job description

Infra-Metals Co. seeks a dynamic Social Media & Communications Lead to steer strategy and execution across external branding and internal communications. You will shape workforce program storytelling, manage cross-channel campaigns, and drive engagement.

You'll collaborate on executive communications, develop content calendars, and optimize performance with data-driven insights, ensuring alignment with brand standards and messaging frameworks.