Strategic Brand Insights Manager, Global Network

Capital One; New York (NY); On-site; USD 166,000 - 189,000; Full time

Job summary

Capital One is seeking a Manager of Brand Insights for the Global Payments Network to lead strategic B2B and B2C research that shapes marketing strategy and strengthens brand positions worldwide.

The role requires building a scalable insights function, establishing repeatable frameworks, and partnering with Brand Leadership to drive actionable results. You will guide voice-of-customer programs and oversee a team of analysts when needed.

Qualifications

• Bachelor’s degree or military experience.
• At least 3 years of experience managing and growing associates.
• At least 5 years of experience in a market research role.

Responsibilities

• Own and manage the multi-year delivery of brand research and insights through storytelling, analysis, and actionable insights.
• Structure customer and market research programs globally alongside business and partner marketing teams.
• Provide end-to-end management of B2B & B2C research programs alongside vendors and internal teams.
• Translate B2B and B2C insights into go-to-market strategies and high-impact content to engage our audiences.
• Drive structured problem-solving and decision-making by marrying conceptual strategy with quantitative orientation.
• Establish operating rhythms, ceremonies, and milestone tracking to drive efficiency and delivery.
• May manage and mentor a team of analysts to develop and retain talent.

Skills

Strategic leadership

People development

Storytelling

Data-driven decision making

Cross-functional collaboration

Communication

Education

Bachelor’s degree

Job description

Capital One is seeking a Manager of Brand Insights for the Global Payments Network to lead strategic B2B and B2C research that shapes marketing strategy and strengthens brand positions worldwide.

The role requires building a scalable insights function, establishing repeatable frameworks, and partnering with Brand Leadership to drive actionable results. You will guide voice-of-customer programs and oversee a team of analysts when needed.