Brand Insights Manager – Global Network Growth

Capital One; Chicago (IL); On-site; USD 138,000 - 158,000; Full time

Job summary

Capital One is seeking a Manager, Brand Insights for the Global Payments Network to lead strategic B2B and B2C research that shapes marketing strategy and positions our brand competitively.

You will build the brand insights function by establishing repeatable research frameworks, brand health tracking, and voice-of-customer programs in close partnership with Brand Leadership, to drive growth and competitive differentiation.

Qualifications

• Bachelor’s degree or military experience.
• At least 3 years of experience managing and growing associates.
• At least 5 years of experience in a market research role.

Responsibilities

• Insights Roadmap: own and manage the multi-year delivery of brand research and insights through storytelling, analysis and actionable insights.
• Research Architecture: structure customer and market research programs globally with business and partner teams.
• Program Execution: end-to-end management of B2B & B2C research programs with vendors and internal teams.
• Integrated Marketing & Insights: translate insights into go-to-market content engaging audience segments.
• Analytical Rigor: combine conceptual strategy with quantitative orientation for decision making.
• Operational Excellence: establish rhythms and milestones to drive efficiency and delivery.
• People Leadership: may coach and mentor analysts to develop talent.

Skills

Brand insights

Market research

Leadership

Data storytelling

Voice of customer

Education

Bachelor's degree or military experience

Job description

Capital One is seeking a Manager, Brand Insights for the Global Payments Network to lead strategic B2B and B2C research that shapes marketing strategy and positions our brand competitively.

You will build the brand insights function by establishing repeatable research frameworks, brand health tracking, and voice-of-customer programs in close partnership with Brand Leadership, to drive growth and competitive differentiation.