Strategic Brand Insights Lead

Pernod Ricard; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible work policy

Professional development opportunities

Inclusive workplace culture

Job summary

Pernod Ricard in New York is looking for a Senior Manager, Brand Insights & Strategy to shape consumer-driven brand strategies across key brands. This role will influence brand direction and require collaboration with senior marketing leadership.

The ideal candidate has extensive experience in brand insights, strategy, and primary research. We value an inclusive culture and provide a hybrid work environment allowing flexibility. Enjoy a career filled with growth opportunities at a dynamic global company.

Qualifications

• 7+ years of brand insights and strategy experience with success in brand activation.
• 5+ years leading primary quantitative and qualitative research initiatives.
• Proven ability to influence senior stakeholders through insight storytelling.

Responsibilities

• Lead brand insights strategy across multiple brands.
• Establish and manage annual learning agendas.
• Identify key consumer knowledge gaps and design holistic learning plans.
• Activate demand segmentation and foster consumer empathy.

Skills

Brand insights strategy

Storytelling

Data analysis

Stakeholder influence

Research initiatives

Education

Bachelor’s degree

Tools

Nielsen

IRI

Numerator

Job description

Pernod Ricard in New York is looking for a Senior Manager, Brand Insights & Strategy to shape consumer-driven brand strategies across key brands. This role will influence brand direction and require collaboration with senior marketing leadership.

The ideal candidate has extensive experience in brand insights, strategy, and primary research. We value an inclusive culture and provide a hybrid work environment allowing flexibility. Enjoy a career filled with growth opportunities at a dynamic global company.