Senior Brand Insights & Strategy Lead

Pernod Ricard España SA; New York (NY); Hybrid; USD 137,000 - 171,000; Full time

Benefits offered by this job

Hybrid work policy

Job summary

Pernod Ricard USA seeks a Senior Manager, Brand Insights & Strategy to shape consumer-driven brand directions across priority brands. You will uncover deep consumer insights and translate them into actions with senior leadership collaboration, influencing communication, innovation, and renovation initiatives.

The role offers a hybrid work model with global exposure, and the chance to impact iconic brands within a fast-paced, inclusive culture focused on sustainable growth.

Qualifications

• Bachelor’s degree required.
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action.
• 5+ years leading primary quantitative and qualitative research initiatives.

Responsibilities

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives.
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross-functional and global alignment.
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research.
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams.
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders.
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners

Skills

Brand insights

Strategy development

Influence stakeholders

Learning plans

Data analysis

Storytelling

Stakeholder management

Education

Bachelor’s degree

Tools

Nielsen

IRI

Numerator

Job description

Pernod Ricard USA seeks a Senior Manager, Brand Insights & Strategy to shape consumer-driven brand directions across priority brands. You will uncover deep consumer insights and translate them into actions with senior leadership collaboration, influencing communication, innovation, and renovation initiatives.

The role offers a hybrid work model with global exposure, and the chance to impact iconic brands within a fast-paced, inclusive culture focused on sustainable growth.