Senior Manager, Brand Insights & Strategy

Pernod Ricard USA; New York (NY); On-site; USD 137,000 - 171,200; Full time

Benefits offered by this job

Flexible work policy

Professional development opportunities

Great benefits package

Job summary

A global spirits company is seeking a Senior Manager for Brand Insights & Strategy in New York. The role involves leading brand insights across multiple brands to drive marketing strategies and actions based on consumer data. Candidates should have over 7 years of experience in brand insights and strategy, a Bachelor's degree, and a strong ability to influence senior stakeholders. Offering a flexible hybrid work model, this position champions an inclusive workplace and professional development.

Qualifications

• 7+ years in brand insights and strategy with successful insights activation.
• 5+ years leading primary quantitative and qualitative research initiatives.
• Proven capability to develop holistic learning plans using multiple data sources.

Responsibilities

• Lead brand insights strategy and activation across multiple priority brands.
• Establish annual learning agendas aligned to brand strategy.
• Identify consumer knowledge gaps and design holistic learning plans.
• Activate demand segmentation and foster consumer empathy across teams.
• Synthesize data into compelling narratives for stakeholders.
• Serve as a thought leader in the insights community.

Skills

Brand insights strategy

Data analysis

Influencing senior stakeholders

Consumer empathy

Education

Bachelor’s degree

Tools

Nielsen

IRI

Numerator

Job description

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, The Glenlivet Gin, and Skrewball whiskey, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $137,000.00 to $171,200.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

The Senior Manager, Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer‑driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. This role uncovers deep consumer and demand moment insights, translates learning into action, and proactively influences brand direction in partnership with senior marketing leadership. The opportunity offers meaningful impact on communication, innovation, and renovation for iconic global brands, within a fast‑paced and collaborative organization.

Who will love this job

This role is ideal for a curious, strategic thinker who thrives on turning consumer understanding into commercial impact. You enjoy influencing brand strategy through storytelling, partnering closely with senior stakeholders, and navigating ambiguity in a dynamic business environment. If you are energized by culture, consumers, and the spirits industry—and are motivated by Pernod Ricard's convivial values—you'll find this role both challenging and rewarding.

What you'll do

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives.
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‑functional and global alignment.
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research.
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams.
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders.
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners.

What's in it for me?

You’ll be part of an inclusive and diverse organization where professional development and career mobility are core to the talent strategy. Pernod Ricard celebrates the richness of its people, its brands, and its communities, while maintaining a strong commitment to sustainability and responsible enjoyment. Your career here offers the opportunity to grow, make impact, and be inspired by a truly global culture.

Required qualifications

• Bachelor’s degree
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action
• 5+ years leading primary quantitative and qualitative research initiatives
• Proven experience developing holistic learning plans that integrate multiple data sources
• Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling
• Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator)

When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long‑standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team's schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based on actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at [e-mail].

Job Posting End Date: Target Hire Date: 2026-06-01