Senior Director, Rare Disease Launch & Brand Strategy

Otsuka Pharmaceutical Co., Ltd; Princeton (TX); On-site; USD 231,000 - 345,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Prescription drug coverage

401(k) with match

Paid holidays and leave

Tuition reimbursement

Flexible time off

Disability insurance

Job summary

Otsuka Pharmaceutical Co., Ltd in the United States seeks a senior marketing leader to oversee rare disease launches and long-term brand strategy. You will guide cross-functional teams, shape commercial plans, and drive HCP and consumer engagement across channels.

The role requires 10+ years in marketing with rare disease launches, strong leadership, and the ability to navigate a matrixed organization while delivering measurable results. Travel up to 30-50% is expected.

Qualifications

• Extensive knowledge of commercial compliance and all laws governing promotional activities.
• 10+ years of marketing experience with Rare Disease brand launches (PKU or metabolism a plus).
• Experience leading matrixed cross-functional teams and driving alignment.
• MBA or advanced business degree preferred.

Responsibilities

• Lead the US cross-functional launch team and pre/post launch brand strategies.
• Define brand vision, imperatives, and long-term commercial roadmap.
• Oversee HCP marketing, NPP, speaker programs, and KOL partnerships.
• Drive omnichannel and digital engagement to maximize reach.
• Develop market insights, segmentation, and competitive analysis.

Skills

Rare disease marketing

Launch strategy

Cross-functional leadership

HCP engagement

Omnichannel marketing

Strategic thinking

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

Otsuka Pharmaceutical Co., Ltd in the United States seeks a senior marketing leader to oversee rare disease launches and long-term brand strategy. You will guide cross-functional teams, shape commercial plans, and drive HCP and consumer engagement across channels.

The role requires 10+ years in marketing with rare disease launches, strong leadership, and the ability to navigate a matrixed organization while delivering measurable results. Travel up to 30-50% is expected.