Director, HCP Marketing & Omnichannel Strategy

Otsuka America Pharmaceutical Inc.; Columbus (OH); On-site; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Paid holidays and paid time off

Tuition reimbursement

Student loan assistance

Disability insurance

Life insurance

Job summary

Otsuka America Pharmaceutical, Inc. seeks a Director of HCP Marketing to develop and execute a comprehensive HCP engagement strategy across CNS and related indications.

You will drive omnichannel and non-personal promotions, partner with medical and sales teams, and manage KOL programs to enhance brand awareness and utilization. The role requires 8+ years in pharmaceutical marketing, strong analytics, and experience leading cross-functional teams while managing large budgets.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of pharmaceutical marketing experience focusing on HCP engagement/omnichannel.
• Experience in CNS/psychiatry/neurology preferred.
• Proven ability to develop and execute HCP engagement strategies including NPP.
• Omnichannel marketing expertise across digital and traditional HCP channels.
• Strong analytical skills to leverage data for marketing decisions.
• Ability to plan and manage large marketing budgets for ROI.
• Excellent collaboration across cross-functional teams.
• Experience managing vendors/agency partners.

Responsibilities

• Develop and execute the HCP engagement strategy aligned with brand objectives.
• Lead omnichannel strategy integrating digital, NPP, and personal engagement.
• Create promotional tools, messaging, and training for the field team.
• Identify and engage KOLs; oversee speaker programs and congress presence.
• Utilize market insights and competitive intelligence to refine strategies.
• Ensure brand messaging is evidence-based and differentiated for HCPs.
• Create market access pull-through strategies including reimbursement support.
• Collaborate with medical, regulatory, and commercial teams for compliant execution.
• Establish KPIs and optimize promotional investments.
• Oversee marketing budgets and resource allocation.

Skills

HCP engagement

Omnichannel marketing

KOL engagement

Field enablement

Budget management

Cross-functional leadership

Analytical skills

Vendor management

Collaborative communication

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

Otsuka America Pharmaceutical, Inc. seeks a Director of HCP Marketing to develop and execute a comprehensive HCP engagement strategy across CNS and related indications.

You will drive omnichannel and non-personal promotions, partner with medical and sales teams, and manage KOL programs to enhance brand awareness and utilization. The role requires 8+ years in pharmaceutical marketing, strong analytics, and experience leading cross-functional teams while managing large budgets.