Strategic BD Manager, Semiconductors & ATE

Cohu, Inc.; Norwood (MA); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

401(k) with company matching

Employee Stock Purchase Plan

Tuition assistance

Disability & life insurance

Profit Sharing

Job summary

Cohu, Inc. is seeking a strategic and technically savvy Business Development Manager to grow key customer accounts in North America and Europe for our semiconductor ATE solutions.

You will identify growth opportunities, shape regional strategy, and drive design‑in collaborations with Sales, Product Marketing, and Applications Engineering. You will build senior‑level relationships, coordinate executive reviews, and help translate market insights into actionable product and pricing strategies

Qualifications

• Bachelor's degree required in electrical engineering or related field.
• 7–12 years in business development, product marketing, or strategic sales.
• Experience in semiconductor test, ATE, or adjacent equipment markets.
• Strong understanding of semiconductors, capital equipment, or high‑tech manufacturing.
• Proven ability to work across cultures and geographies.
• Excellent communication, presentation, and stakeholder‑management skills.
• Ability to operate independently.

Responsibilities

• Identify and develop revenue opportunities at semiconductor companies and OSATs/IDMs.
• Drive early engagement for new platforms, upgrades, and technology transitions.
• Develop regional growth strategies aligned with global roadmaps and marketing priorities.
• Build and maintain senior‑level relationships with customers and partners.
• Coordinate strategic business reviews, roadmap discussions, and executive briefings.
• Engage with ecosystem partners to enable joint growth.
• Represent the company at industry events and technical forums.
• Work with sales to transition opportunities into design‑in activities.
• Partner with Product Marketing on positioning, GTM strategy, and messaging.
• Collaborate with Applications Engineering to align solutions with customer needs.

Skills

Strategic sales

Market development

Cross-cultural collaboration

Executive communication

Stakeholder management

Education

Bachelor's degree in electrical engineering

Job description

Cohu, Inc. is seeking a strategic and technically savvy Business Development Manager to grow key customer accounts in North America and Europe for our semiconductor ATE solutions.

You will identify growth opportunities, shape regional strategy, and drive design‑in collaborations with Sales, Product Marketing, and Applications Engineering. You will build senior‑level relationships, coordinate executive reviews, and help translate market insights into actionable product and pricing strategies