Business Development Manager

Cohu, Inc.; Norwood (MA); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

401(k) with company matching

Employee Stock Purchase Plan

Tuition assistance

Disability & life insurance

Profit Sharing

Job summary

Cohu, Inc. is seeking a strategic and technically savvy Business Development Manager to grow key customer accounts in North America and Europe for our semiconductor ATE solutions.

You will identify growth opportunities, shape regional strategy, and drive design‑in collaborations with Sales, Product Marketing, and Applications Engineering. You will build senior‑level relationships, coordinate executive reviews, and help translate market insights into actionable product and pricing strategies

Qualifications

• Bachelor's degree required in electrical engineering or related field.
• 7–12 years in business development, product marketing, or strategic sales.
• Experience in semiconductor test, ATE, or adjacent equipment markets.
• Strong understanding of semiconductors, capital equipment, or high‑tech manufacturing.
• Proven ability to work across cultures and geographies.
• Excellent communication, presentation, and stakeholder‑management skills.
• Ability to operate independently.

Responsibilities

• Identify and develop revenue opportunities at semiconductor companies and OSATs/IDMs.
• Drive early engagement for new platforms, upgrades, and technology transitions.
• Develop regional growth strategies aligned with global roadmaps and marketing priorities.
• Build and maintain senior‑level relationships with customers and partners.
• Coordinate strategic business reviews, roadmap discussions, and executive briefings.
• Engage with ecosystem partners to enable joint growth.
• Represent the company at industry events and technical forums.
• Work with sales to transition opportunities into design‑in activities.
• Partner with Product Marketing on positioning, GTM strategy, and messaging.
• Collaborate with Applications Engineering to align solutions with customer needs.

Skills

Strategic sales

Market development

Cross-cultural collaboration

Executive communication

Stakeholder management

Education

Bachelor's degree in electrical engineering

Job description

We are seeking a strategic and technically savvy Business Development Manager to grow and manage our key customer accounts, in North America and EU, for our semiconductor ATE solutions.

The Business Development Manager is responsible for identifying, developing, and accelerating growth opportunities across the North American and European regions in alignment with global product and marketing strategy. This role focuses on market development, strategic accounts, and early‑stage opportunity creation, working closely with Sales, Product Marketing, Applications Engineering, and regional stakeholders.

This position is chartered to create qualified demand, influence design‑ins, shape regional strategy, and expand the company’s footprint across key European customers, segments, and technology inflection points.

Key Responsibilities

Market & Business Development

• Identify and develop new revenue opportunities at semiconductor companies (IDMs and Fabless), and third party back-end assembly and test service providers.
• Drive early engagement for new platforms, upgrades, and technology transitions
• Develop regional growth strategies aligned with global product roadmaps and marketing priorities

Strategic Account & Engagement

• Build and maintain senior‑level relationships with key customers and partners
• Coordinate strategic business reviews (SBRs), roadmap discussions, and executive briefings
• Engage with ecosystem partners (foundries, OSATs, technology partners) to enable joint growth
• Represent the company at industry events, customer workshops, and technical forums

Cross‑Functional Leadership

• Work closely with regional Sales to transition qualified opportunities into design-in activities
• Partner with Product Marketing to provide market input on positioning, messaging, and GTM strategies
• Collaborate with Applications Engineering to align technical solutions with customer requirements
• Provide feedback to Product Management on feature gaps, roadmap priorities, and competitive positioning
• Monitor market trends, customer investment plans, and competitive activity
• Identify emerging opportunities in AI, automotive, industrial, power, and advanced packaging segments
• Translate market insights into actionable recommendations for product, pricing, and portfolio strategy
• Support AOP planning, regional forecasts, and pipeline development activities

Opportunity Qualification & Enablement

• Shape early‑stage opportunities before formal RFQs are issued
• Support business case development, value propositions, and ROI justification
• Assist in defining target accounts, priority segments, and go‑to‑market plays for Europe
• Enable Sales teams with strategy, positioning, and competitive context

Qualifications

Required

• Bachelor’s degree in electrical engineering, or a related field
• 7–12 years of experience in business development, product marketing, or strategic sales roles
• Experience in semiconductor test, ATE, or adjacent semiconductor equipment markets
• Strong understanding of semiconductors, capital equipment, or high‑tech manufacturing markets
• Proven ability to work across cultures and geographies
• Excellent communication, presentation, and stakeholder‑management skills
• Ability to operate independently

Preferred

• Existing network across European IDMs, OSATs, or automotive / industrial customers
• Familiarity with product lifecycle management, roadmap planning, and GTM execution
• Comfort engaging both technical and executive‑level audiences

Compensation:

The estimated base pay range for this position is $115,000-$150,000 per year, depending on qualifications, experience, education, and other job-related factors. This range represents Cohu’s good faith estimate of what it reasonably expects to pay for this role upon hire. This role may also be eligible for other compensation programs as determined by company policy.

Featured benefits

• 401(k) with company matching contributions
• Employee Stock Purchase Plan
• Tuition assistance
• Disability & life insurance
• Profit Sharing

With more than 3000 employees worldwide, we offer challenging and rewarding work experiences, generous employee benefits and a strong company culture. If you are looking for a global publicly traded company that provides you with international experience and a challenging work environment, then Cohu is your choice.

Cohu firmly supports the U.S. national and various state and local policies of equal employment opportunity which are designed to provide equality of employment and advancement opportunities to every individual without regard to unlawful considerations of race, color, religion, national origin, citizenship status, ancestry, gender, gender identity or gender expression, age, marital status, sexual orientation, disability, medical conditions, pregnancy, genetic information, military or veteran status or any other legally protected category.

In addition, reasonable accommodations are available to qualified disabled individuals, upon request.

Globally, Cohu is committed to full compliance with all applicable laws and regulations governing employment, in the U.S. and in all other locations around the world where we have operations.