Strategic B2B Segment Marketing Manager

Cintas Corporation; Mason (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

401(k) with Company Match/Profit Shari

Disability, Life and AD&D Insurance

Paid Time Off and Holidays

Skills Development, Training andCareer

Job summary

Cintas Corporation in Mason, OH is seeking a Segment Marketing Manager to craft compelling B2B messaging, lead campaigns, and content to raise awareness and consideration among decision makers. This role supports the service and sales teams to retain and grow the customer base and win new business.

You will develop multi-channel campaigns, collaborate with sales, measure ROI, and apply digital marketing tactics including SEO, email, social, webinars, and case studies.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 4 years of related experience.
• Ability to travel approximately 25% of the time.

Responsibilities

• Create messaging and positioning for B2B audiences.
• Define target audience segments for campaigns.
• Develop content marketing strategies and calendars.
• Collaborate with sales to enable the funnel and measure ROI.

Skills

Digital marketing strategy

ABM & lead generation

Analytics & data-driven

B2B buyer personas & journey mapping

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

MS Dynamics

Pardot

HubSpot

Job description

Cintas Corporation in Mason, OH is seeking a Segment Marketing Manager to craft compelling B2B messaging, lead campaigns, and content to raise awareness and consideration among decision makers. This role supports the service and sales teams to retain and grow the customer base and win new business.

You will develop multi-channel campaigns, collaborate with sales, measure ROI, and apply digital marketing tactics including SEO, email, social, webinars, and case studies.