Senior Paid Media Strategist - Demand Gen

Cintas Corporation; Mason (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

401(k) with company match/ESOP

Insurance: disability, life, AD&D

Paid time off and holidays

Skills development and career growth

Job summary

Cintas Corporation, located in Mason, OH, seeks a Paid Media Strategist to lead demand generation campaigns, define success metrics, and manage paid media across multiple platforms. You will partner with marketing and stakeholders, optimize budgets, and deliver insights to improve conversions and user experiences.

The role requires hands-on GA4 proficiency and experience with major ad platforms, plus strong project management to handle multiple priorities effectively.

Qualifications

• Minimum 6 years of experience in paid media, digital marketing, or a related field.
• Hands-on experience managing campaigns across LinkedIn, Meta, YouTube, and Google search and display ads; experience with ZoomInfo is a plus.
• Proficiency with Google Analytics 4 (GA4) and digital advertising platforms, with the ability to analyze performance data and translate insights into actionable marketing strategies.
• Strong project management skills with the ability to manage multiple high-priority initiatives simultaneously while meeting scope, timeline, budget, and performance objectives.

Responsibilities

• Manage a wide array of paid media campaigns with cross-functional teams to support business goals and marketing initiatives.
• Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of paid media performance and campaigns across multiple platforms.
• Manage and administer paid media strategies and tactics to drive innovation and efficiency of media budgets and lead generation goals.
• Leverage analytics platforms to analyze user behavior and extract actionable insights which you'll use to drive optimization of digital experiences, system reliability, and operational efficiency.
• Design and build advertising solutions in partnership with 3rd party agencies and advertising platform reps.
• Conduct regular audits of paid media campaigns and suggest optimizations as necessary.
• Conduct performance audits and provide actionable insights to improve user experience and help drive additional conversions.
• Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
• Stay up-to-date with the latest industry trends, tools, and best practices in paid advertising and digital analytics to ensure objectives align with business goals.

Skills

Paid media

Digital marketing

KPI tracking

Cross-functional collaboration

Budget management

Analytics interpretation

Education

High School Diploma or GED

Tools

LinkedIn Ads

Meta Ads

YouTube Ads

Google Ads

GA4

ZoomInfo

Job description

Cintas Corporation, located in Mason, OH, seeks a Paid Media Strategist to lead demand generation campaigns, define success metrics, and manage paid media across multiple platforms. You will partner with marketing and stakeholders, optimize budgets, and deliver insights to improve conversions and user experiences.

The role requires hands-on GA4 proficiency and experience with major ad platforms, plus strong project management to handle multiple priorities effectively.