Strategic B2B SaaS Campaign Manager for Growth
Cordance
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Benefits offered by this job
Job summary
Cordance, a US-based growth partner for B2B SaaS, is seeking a strategic Marketing Campaign Manager to lead planning, execution, and optimization of integrated campaigns across our Education Division. You will serve as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.
The role emphasizes campaign strategy, execution, performance analysis, and cross-functional collaboration with sales,
Qualifications
- 5+ years in B2B SaaS marketing, with at least 2+ years in campaign management.
- Experience managing campaigns across multiple business units within a division.
- Proven success driving integrated campaigns with measurable pipeline and revenue impact.
- Strong project management and ability to handle multiple initiatives.
- Proficiency with Salesforce, HubSpot/Marketo/Eloqua, Google Analytics, and PM tools.
- Excellent communication and stakeholder management; knowledge of segmentation and personalization.
Responsibilities
- Develop and lead multi-channel marketing campaigns aligned to goals.
- Collaborate with business units to define audiences and value propositions.
- Manage end-to-end campaign execution with agency partners and teams.
- Monitor performance, run experiments, optimize for pipeline growth.
- Partner with sales to align campaigns and share insights.
Skills
Tools
Job description
Cordance, a US-based growth partner for B2B SaaS, is seeking a strategic Marketing Campaign Manager to lead planning, execution, and optimization of integrated campaigns across our Education Division. You will serve as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.
The role emphasizes campaign strategy, execution, performance analysis, and cross-functional collaboration with sales,
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