Strategic B2B Marketing Lead - Healthcare Data & Registries

American Academy of Orthopaedic Surgeons; Rosemont (IL); On-site; USD 102,000 - 105,000; Full time

Job summary

American Academy of Orthopaedic Surgeons in Rosemont, IL, seeks a Senior B2B Marketing Manager to shape strategic marketing for AAOS data registries, events, and partner programs. You will lead multi-channel campaigns, collaborate with product owners, and drive revenue growth with measurable results.

The role requires strong HubSpot expertise, Power BI reporting, and a track record of delivering integrated marketing programs in a healthcare environment.

Qualifications

• 4-6 years of progressively responsible marketing experience with emphasis on B2B marketing, account-based marketing, sales enablement, health care, and/or related products/programs
• Experience with automation software platforms to deploy and manage email campaigns (HubSpot)
• Understanding of content marketing strategies and using digital tactics to reach desired outcomes
• Demonstrated experience in conceptualizing and executing marketing plans with integrated channels
• Outstanding written and oral communication and ability to produce promo copy and reports

Responsibilities

• Lead and evolve AAOS' B2B marketing strategy with clear positioning and future planning
• Develop omni-channel marketing plans for products, services, and research initiatives
• Partner with product owners and leadership; provide data-driven recommendations
• Manage marketing projects from planning through execution and approvals
• Coordinate email campaigns (HubSpot) and social campaigns (Sprout) and track results

Skills

B2B marketing

HubSpot

Power BI reporting

Email campaigns

Content marketing

Multi-channel campaigns

Vendor management

Adobe Suite

SEO/SEM

Data-driven decisions

Education

Marketing degree

Tools

HubSpot

Power BI

Optimizely

Google Analytics

Adobe Creative Suite

Job description

American Academy of Orthopaedic Surgeons in Rosemont, IL, seeks a Senior B2B Marketing Manager to shape strategic marketing for AAOS data registries, events, and partner programs. You will lead multi-channel campaigns, collaborate with product owners, and drive revenue growth with measurable results.

The role requires strong HubSpot expertise, Power BI reporting, and a track record of delivering integrated marketing programs in a healthcare environment.