Strategic B2B Marketing & Events Lead (Remote)

Blue Acorn, LLC; New York (NY); Remote; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Life insurance

Disability insurance

Paid time off

401(k)

Job summary

Blue Acorn iCi, a Infosys Nova unit, seeks an Integrated Marketing Manager to drive campaigns, events, and partner GTM initiatives. The role emphasizes lead generation, Salesforce/Pardot governance, and cross‑functional collaboration to accelerate revenue.

Remote-US work with close coordination with Infosys and Adobe partners. The ideal candidate has 4–6 years of B2B marketing experience in tech or SaaS, strong analytics, and adept content creation.

Qualifications

• 4–6 years of B2B marketing experience in technology, consulting, SaaS or related fields
• Strong experience with Pardot and Salesforce
• Proven event management experience at both large-scale and intimate gatherings
• Excellent written and verbal communication with data-driven storytelling
• Ability to multitask, manage programs and collaborate across departments

Responsibilities

• Coordinate corporate events and tradeshows with GTM strategy and logistics
• Develop and implement marketing plans to generate event revenue
• Lead marketing efforts for partner and GTM initiatives with key stakeholders
• Manage Pardot campaigns, newsletters, forms and Salesforce metrics
• Own social media strategy and content planning, especially LinkedIn activities
• Support internal communications and digital marketing across platforms

Skills

Pardot

Salesforce

Event management

Data analysis

Communication

Multitasking

Collaboration

Lead generation

Education

Bachelor's degree in marketing, communications or related field

Tools

LinkedIn Ads

Google Ads

Job description

Blue Acorn iCi, a Infosys Nova unit, seeks an Integrated Marketing Manager to drive campaigns, events, and partner GTM initiatives. The role emphasizes lead generation, Salesforce/Pardot governance, and cross‑functional collaboration to accelerate revenue.

Remote-US work with close coordination with Infosys and Adobe partners. The ideal candidate has 4–6 years of B2B marketing experience in tech or SaaS, strong analytics, and adept content creation.