Remote B2B Marketing & Events Lead

iCiDIGITAL, Inc.; United States; Remote; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan

Job summary

Blue Acorn iCi, a unit of Infosys Nova Holdings, LLC, seeks an Integrated Marketing Manager to lead demand generation, events, and partner marketing for the US. The role requires strategic planning, cross-functional collaboration, and hands-on execution across Pardot, Salesforce, and digital campaigns.

You will own GTM programs with Adobe/Infosys partnerships, manage corporate events, content, social media, and dashboards to measure ROI, while shaping the brand within the DX ecosystem.

Qualifications

• 4–6 years of B2B marketing experience with technology, SaaS, or partner ecosystems.
• Strong Pardot and Salesforce expertise and reporting.
• Proven large-scale event management experience.
• Detail-oriented with data-driven storytelling.
• Excellent written and verbal communication and teamwork.

Responsibilities

• Coordinate corporate events and tradeshows, including GTM strategy, account mapping and logistics.
• Develop and implement marketing plans to generate event revenue.
• Lead marketing for events from small engagements to large sponsorships.
• Develop joint marketing and sales campaigns aligned with Adobe and Infosys.
• Manage Pardot and Salesforce dashboards, emails, and campaigns.
• Oversee social media strategy and content planning, especially LinkedIn.
• Support partner marketing and GTM initiatives.

Skills

Pardot & Salesforce proficiency

Event management

Data-driven marketing

Cross-functional collaboration

Project management

Excellent communication

Self-motivated

Education

Bachelor’s degree in marketing or related field

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Job description

Blue Acorn iCi, a unit of Infosys Nova Holdings, LLC, seeks an Integrated Marketing Manager to lead demand generation, events, and partner marketing for the US. The role requires strategic planning, cross-functional collaboration, and hands-on execution across Pardot, Salesforce, and digital campaigns.

You will own GTM programs with Adobe/Infosys partnerships, manage corporate events, content, social media, and dashboards to measure ROI, while shaping the brand within the DX ecosystem.