Integrated Marketing Manager (Remote)

Blue Acorn, LLC; New York (NY); Remote; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Life insurance

Disability insurance

Paid time off

401(k)

Job summary

Blue Acorn iCi, a Infosys Nova unit, seeks an Integrated Marketing Manager to drive campaigns, events, and partner GTM initiatives. The role emphasizes lead generation, Salesforce/Pardot governance, and cross‑functional collaboration to accelerate revenue.

Remote-US work with close coordination with Infosys and Adobe partners. The ideal candidate has 4–6 years of B2B marketing experience in tech or SaaS, strong analytics, and adept content creation.

Qualifications

• 4–6 years of B2B marketing experience in technology, consulting, SaaS or related fields
• Strong experience with Pardot and Salesforce
• Proven event management experience at both large-scale and intimate gatherings
• Excellent written and verbal communication with data-driven storytelling
• Ability to multitask, manage programs and collaborate across departments

Responsibilities

• Coordinate corporate events and tradeshows with GTM strategy and logistics
• Develop and implement marketing plans to generate event revenue
• Lead marketing efforts for partner and GTM initiatives with key stakeholders
• Manage Pardot campaigns, newsletters, forms and Salesforce metrics
• Own social media strategy and content planning, especially LinkedIn activities
• Support internal communications and digital marketing across platforms

Skills

Pardot

Salesforce

Event management

Data analysis

Communication

Multitasking

Collaboration

Lead generation

Education

Bachelor's degree in marketing, communications or related field

Tools

LinkedIn Ads

Google Ads

Job description

Position Overview

Blue Acorn iCi is seeking an Integrated Marketing Manager to play a pivotal role in enhancing the company's online presence, managing diverse marketing campaigns, and facilitating various types of corporate events. This multifaceted position requires a strategic thinker with a knack for lead generation, proficiency in various marketing tools, and the ability to collaborate across departments. The Integrated Marketing Manager must be self-motivated, proactive and have an assertive yet professional demeanor, be detail oriented, and possess strong multitasking and program management skills.

Location : Remote - US

Key Responsibilities

Corporate Events & Tradeshows

• Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, logistics and more.
• Recommend, develop, and implement effective marketing plans for generating event revenues.
• Think outside the box to create exciting event experiences.
• Work with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders.
• Support Adobe partner marketing efforts.
• Lead marketing efforts for events ranging from 1:1 engagements and one-to-many events to large sponsorships.

Integrated Marketing & Sales Campaigns

• Develop and implement strategies for joint marketing and sales campaigns, aligned with Adobe and Infosys.
• Identify opportunities and gaps, creating new initiatives to drive sales metrics.
• Work closely with sales to anticipate their needs and create initiatives that create and influence company revenue.
• Lead marketing efforts through sales.
• Support digital campaigns, including automated Salesforce campaigns.
• Support content efforts, including blog posts and new sales materials.

Partner Marketing & GTM

• Help develop and maintain strong relationships with technology partners across our ecosystem through co‑marketing efforts, weekly meetings, business planning, etc.
• Support GTM efforts for joint events and activations, as well as strategic partner positioning within the DX space.
• Define the Blue Acorn iCi brand/Infosys Aster within the parent company and Adobe.

Pardot, Salesforce & Marketing Governance

• Support digital marketing efforts via Pardot.
• Manage email campaigns, monthly newsletters, and custom forms.
• Analyze efforts to identify opportunities and weaknesses within strategies and tactics.
• Ensure Pardot marketing efforts are tied to Salesforce metrics to track investment, engagement, opportunities, ROI and more.
• Manage Salesforce/Account Engagement administration for marketing.
• Build and track campaigns.
• Manage dashboards.
• Manage lead uploading.
• Support email marketing and building.

Social Media Management

• Own the Blue Acorn iCi social media strategy, including content planning, scheduling, analyzing and reporting.
• Manage and coordinate all social strategy and planning efforts through LinkedIn, including event campaigns, new solution campaigns, internal awareness campaigns, and new content.

Internal Marketing & Communications

• Build awareness of Blue Acorn iCi's latest insights, solutions, initiatives and offerings within Infosys's Digital Experience (DX) audience and beyond.
• Support the Adobe partner newsletter, Adobe partner EU newsletter, Infosys quarterly newsletter, one‑off campaigns, and client newsletter on various sequences throughout the year.

Website, Advertising & Digital Marketing

• Assist in publishing, updating and reporting upon Blue Acorn iCi's corporate website.
• Develop and manage advertising campaigns across platforms like LinkedIn and Google, analyzing their effectiveness and adjusting strategies accordingly.
• Evaluate potential new advertising platforms and/or programs.

Required Skills & Experience

• 4‑6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems.
• Strong experience and understanding of Pardot and Salesforce.
• Proven event management experience on a large scale, including industry tradeshows, and small scale, including intimate client gatherings.
• High attention to detail and ability to articulate trends and results through data.
• Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness.
• Strong multitasking and program management skills.
• Self‑motivated and proactive with an assertive yet professional demeanor.
• Ability to collaborate across departments.

Preferred Qualifications / Education

• Bachelor's degree, preferably in marketing, communications or related field.
• Experience in the B2B services industry, preferably in SaaS/Tech.
• Experience with Salesforce reporting and administration is a plus.

Compensation

The base salary range for this position is $95,000-$125,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job‑related factors.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.Specializing in the Adobe Experience Cloud, we provide end-to‑end services across commerce, content, analytics, and customer insights. Backed by Infosys, we're growing fast—and we're looking for exceptional talent to grow with us.Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We're more than a consultancy—we're a team of innovators helping the world's top brands shape the future of digital. Here, you won't just contribute to a project—you'll drive meaningful outcomes, collaborate with cross‑disciplinary teams, and grow your skills in a high‑impact, high‑growth environment. We believe great work starts with great people, and we're committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves. If you're ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***Full Time, Non‑Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice .Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: .California applicants: Please click here for CCPA disclosures.