Strategic B2B Channel Marketing Lead

Samsung Electronics America; Plano (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Samsung Electronics America is seeking a B2B Channel Marketing Manager to lead strategy, planning, and execution of integrated marketing campaigns for SCP resellers across enterprise and SMB segments in the IT channel. You will partner with sales, product marketing, and leadership to optimize campaigns, drive ROI, and grow partner revenue.

The role requires strong leadership, budgeting, and analytic capabilities with the ability to manage multiple programs in a fast-paced environment and travel

Qualifications

• Bachelor's degree required.
• 6+ years of sales or marketing experience in channel/marketing roles.
• Strong leadership, project management, and ability to work in a high-velocity environment.

Responsibilities

• Develop and implement integrated marketing campaigns to support SCP Reseller Partners.
• Collaborate with IT Channel Sales, SCP team leaders and Account Managers to drive profitability and growth.
• Manage campaign budgets, KPIs, ROI and proof-of-performance for payments.
• Coordinate with Product and Solutions Marketing to plan partner investments and timelines.
• Write briefs and business cases for internal approvals; ensure brand and legal compliance.

Skills

Marketing strategy

Channel marketing

Campaign management

Budgeting

Data analytics

Leadership

Communication

Education

Bachelor's degree

Job description

Samsung Electronics America is seeking a B2B Channel Marketing Manager to lead strategy, planning, and execution of integrated marketing campaigns for SCP resellers across enterprise and SMB segments in the IT channel. You will partner with sales, product marketing, and leadership to optimize campaigns, drive ROI, and grow partner revenue.

The role requires strong leadership, budgeting, and analytic capabilities with the ability to manage multiple programs in a fast-paced environment and travel