Strategic Attendee Growth Manager

LexisNexis Risk Solutions; Norwalk (CT); On-site; USD 72,000 - 119,000; Full time

Benefits offered by this job

Flexible hours

Well-being initiatives

Parental leave

Sabbaticals

Job summary

RX is seeking an Attendee Acquisition Manager to drive attendance at world-class trade shows and events. You will develop at-show programming, identify prospective attendees, and collaborate with Marketing to build target lists and data mining plans.

You will manage onsite experiences and contribute to annual strategy and budget. The role requires 5-6 years in account management, strong communication, and attention to detail, with travel up to 30% domestically and internationally.

Qualifications

• 5-6 years account management or related experience; sales/marketing experience preferred.
• Demonstrate excellent organization and interpersonal skills.
• Have highly effective verbal and written communication skills.
• Demonstrate excellent attention to detail.
• High proficiency with computer skills (Word, PowerPoint, Excel).
• Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel).

Responsibilities

• Develop relationships with targeted attendee customers through visits, phone calls and emails throughout the show cycle.
• Research and identify prospective attendee targets using tools such as LinkedIn Sales Navigator.
• Collaborate with Marketing to develop target lists and execute data mining plans.
• Support the creation of the marketing communications plan for targeted attendees.
• Define goals for attendee registration targets.
• Report on weekly registration tracking to ensure attendance goals are met.
• Work cross-functionally to ideate, plan and execute onsite programming & events, elevating customer experience.
• Participate in strategic meetings to develop annual strategy and budget.
• Provide personalized service to key attendee customers, managing onsite registration, amenities, programming and focus groups.
• Attend competitive shows and industry events to strengthen relationships and prospect new business.
• Identify key industry associations for partnership and event promotion.
• Nurture relationships with external groups such as associations and buying groups.
• Identify trends and industry feedback to share with internal staff.

Skills

Account management

Communication

Organization

Travel readiness

Tools

Microsoft Word

PowerPoint

Excel

Job description

RX is seeking an Attendee Acquisition Manager to drive attendance at world-class trade shows and events. You will develop at-show programming, identify prospective attendees, and collaborate with Marketing to build target lists and data mining plans.

You will manage onsite experiences and contribute to annual strategy and budget. The role requires 5-6 years in account management, strong communication, and attention to detail, with travel up to 30% domestically and internationally.