Strategic Associate Director: Marketing & Programming

Chapman University; Orange (CA); On-site; USD 74,000 - 85,000; Full time

Job summary

Chapman University seeks an Associate Director of Programming & Marketing to lead strategic marketing, programming, and audience growth for Musco Center. This role oversees research, scheduling, negotiations, and contracts, aligning initiatives with the Dean’s artistic vision and university mission.

You will supervise the Marketing Manager and Programs Project Specialist, drive data-driven campaigns, and collaborate with leadership to maximize ticket revenue and philanthropic support.

Qualifications

• Bachelor of Arts or Bachelor of Fine Arts with concentration in Music, Theatre, Dance, Arts Management, Marketing, Communication or related field, or equivalent experience.
• 3–5 years of progressive experience in performing arts programming, presenting, or marketing.
• Experience with programming seasons, contracts, and negotiations.
• Experience with education programming in a student learning environment.
• Experience producing events and knowledge of event planning principles.
• Strong leadership and ability to manage revenue and expense budgets.
• Strong communication and teamwork across marketing teams.

Responsibilities

• Oversee and mentor the marketing and communications team.
• Lead Musco Center’s seasonal planning, artist booking and contracts.
• Develop annual marketing strategies across digital, print, and experiential channels.
• Lead audience development and engagement campaigns.
• Align programming with mission, revenue goals, and Dean's vision.

Skills

Leadership

Budgeting

Project management

Communication

Data-driven decision making

Team management

Analytical skills

Education

BA or BFA in related field

Master’s degree in arts management/marketing/communications or related field

Job description

Chapman University seeks an Associate Director of Programming & Marketing to lead strategic marketing, programming, and audience growth for Musco Center. This role oversees research, scheduling, negotiations, and contracts, aligning initiatives with the Dean’s artistic vision and university mission.

You will supervise the Marketing Manager and Programs Project Specialist, drive data-driven campaigns, and collaborate with leadership to maximize ticket revenue and philanthropic support.