Strategic Analytics Lead — Freelance to Perm (Remote)

M Booth; New York (NY); Hybrid; USD 83,000 - 103,000; Part time

Job summary

M Booth in New York is seeking an Analyst or Senior Analyst, Strategic Analytics - Freelance to Perm, to drive measurement of earned media, influencer and digital campaigns. You will partner with brand teams, present to clients, and support new business pitches, using social, site, mobile, and search analytics to inform strategy and messaging approaches.

Candidates should be strong storytellers with clear communication, data interpretation skills, and knowledge of digital marketing best

Qualifications

• Bachelor's degree from a four-year accredited college or university, or equivalent experience.
• 3+ years of professional experience in business, advertising, communications or a related field.
• Familiarity with marketing performance metrics and an understanding of how they relate to business results.

Responsibilities

• Measure earned media, influencer, and digital marketing campaign success against client objectives.
• Build relationships with brand teams and present to clients.
• Support new business pitches and use analytics tools to inform strategy and messaging.

Skills

Communication

Data storytelling

Presentation design

Data visualization

Independent work

Education

Bachelor's degree

Tools

Talkwalker

Brandwatch

Meta Ads Manager

Google Analytics

SEMrush

Job description

M Booth in New York is seeking an Analyst or Senior Analyst, Strategic Analytics - Freelance to Perm, to drive measurement of earned media, influencer and digital campaigns. You will partner with brand teams, present to clients, and support new business pitches, using social, site, mobile, and search analytics to inform strategy and messaging approaches.

Candidates should be strong storytellers with clear communication, data interpretation skills, and knowledge of digital marketing best