Strategic Analytics Director: Insights & Growth

BarkleyOKRP; United States; Remote; USD 142,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401K

Flexible PTO

Life insurance

Job summary

BarkleyOKRP in the United States seeks a Director, Analytics to set the measurement vision across key accounts and lead client relationships. You will scale data-driven solutions that improve media effectiveness and business performance, working cross-functionally with clients, strategists, planners, and data partners.

You will oversee analytics initiatives, develop dashboards, craft compelling insights, and mentor a team of analysts and managers, driving data-driven storytelling for senior

Qualifications

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and attribution modeling, MMM interpretation.
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies.

Responsibilities

• Build and develop deep understanding of client issues to inform measurement frameworks and reporting roadmaps.
• Ensure analytics efforts lead to clear, compelling insights and actionable narratives.
• Create executive level presentations and analysis of analytic and data solutions for client needs.
• Oversee dashboards, campaign performance reports, and advanced measurement for brand health and incrementality.
• Translate data/results into actionable insights and informative narratives.

Skills

Data analytics

Leadership

Client relationships

Attribution modeling

A/B testing

Data visualization

SQL

Tableau

Power BI

Excel

Education

University degree

7+ years analytics experience

Tools

Tableau

Power BI

Excel

SQL

Job description

BarkleyOKRP in the United States seeks a Director, Analytics to set the measurement vision across key accounts and lead client relationships. You will scale data-driven solutions that improve media effectiveness and business performance, working cross-functionally with clients, strategists, planners, and data partners.

You will oversee analytics initiatives, develop dashboards, craft compelling insights, and mentor a team of analysts and managers, driving data-driven storytelling for senior