Senior Consumer Insights Strategist

Barkley; Kansas City (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

Barkley seeks a Senior Intelligence Analyst to drive consumer research for clients and prospects, synthesize results, and translate findings into strategic recommendations that shape business decisions.

You will partner with BarkleyOKRP Strategy and Intelligence teams, supporting primary and secondary research, data visualization, and brand tracking while mentoring teammates and delivering impactful insights.

Qualifications

• BS/BA in Marketing, Market Research, Data Analytics, Statistics, Psychology, Sociology or related degree.
• 4+ years of experience in a marketing, consumer insights/research or professional consulting role.
• Ability to navigate, utilize and analyze raw data files using analysis software such as SPSS or R.
• Ability to deliver actionable business recommendations, influencing decisions and driving results.
• Ability to work with third party suppliers ensuring they are aligned to our deliverables and are driving impactful outcomes.
• Strong oral and written communication skills, especially the ability to explain difficult concepts and opportunities in simple, applicable business terms.
• Experience with data mining, segmentation, or predictive modeling using large, research or marketing databases.
• Ability to use software to develop crosstabs from raw data files (e.g., Q, MarketSight, Wincross, etc.).
• Experience with bringing data visualization and information design for more efficient analysis and interpretation.
• Experience with survey design and programming (e.g., Alchemer/SurveyGizmo, Sawtooth, Qualtrics, Decipher/Forsta, SurveyMonkey, etc.).
• Strong analytic thought process and ability to interpret findings.
• Excellent attention to detail.
• Ability to use all MS office software with proficiency and advanced skills in Excel.

Responsibilities

• Work with clients and brand strategists to design and execute research that answers critical business questions and helps them grow the business.
• Lead the preparation of summaries and reports of findings from consumer analyses and share with internal teams and clients.
• Highlight critical insights from research and help translate findings into strategy and concrete actions.
• Lead the creation, programming and launch of surveys designed to gather consumer information that drives client strategy. Examples include consumer segmentation, new brand or product concept screens, and brand health trackers.
• Clean, reorganize, and recode data to prepare it for analysis.
• Analyze data using a variety of univariate and multivariate statistical techniques to uncover insights that help inform strategic decision-making.
• Lead the preparation of crosstab reports that help summarize survey data.
• Synthesize and summarize data from secondary sources to inform survey content or to make decisions in lieu of primary research (e.g., Census data, Mintel, Gartner/Iconoculture, Euromonitor, etc.).
• Serve as a key partner with internal and client-side brand leaders and marketing teams.
• Mentor junior team members on research best practices and methodology.

Skills

SPSS

R

Data visualization

Survey design

Survey programming

Data mining

Segmentation

Predictive modeling

Advanced Excel

Data analysis

MS Office

Education

BS/BA in Marketing or related field

Tools

Alchemer/SurveyGizmo

Sawtooth

Qualtrics

Decipher/Forsta

SurveyMonkey

MarketSight

Wincross

Excel

Job description

Barkley seeks a Senior Intelligence Analyst to drive consumer research for clients and prospects, synthesize results, and translate findings into strategic recommendations that shape business decisions.

You will partner with BarkleyOKRP Strategy and Intelligence teams, supporting primary and secondary research, data visualization, and brand tracking while mentoring teammates and delivering impactful insights.