Strategic Analytics Analyst - Remote Freelance to Perm

M Booth; New York (NY); Hybrid; USD 125,000 - 156,000; Full time

Job summary

M Booth in New York, NY is seeking an Analyst or Senior Analyst, Strategic Analytics for a freelance-to-perm opportunity. The role supports the Strategic Analytics team, measuring earned media, influencer, and digital campaign success against clients’ objectives.

You will build relationships with brand teams, present to clients, and contribute to pitches. You will use social, site, mobile, and search analytics tools to inform strategy and messaging and craft clear, data-driven recommendations.

Qualifications

• BA/BS from an accredited college or university or equivalent experience.
• 3+ years of professional experience in business, advertising, communications or related field.
• Familiarity with marketing performance metrics and understanding of their relation to business results.
• Ability to work with qualitative and quantitative data including unstructured sources (social conversations, news, search).
• Ability to craft a narrative from data and present clearly.

Responsibilities

• Support the Strategic Analytics team in measuring earned media, influencer, and digital campaign success against client objectives.
• Build relationships with brand teams, present to clients, and support new business pitches.
• Utilize social, site, mobile, and search analytics tools to inform strategy and messaging approaches.
• Make actionable recommendations that inform and optimize program performance.

Skills

3+ years exp in analytics

Data storytelling

Communication skills

Presentation design

Independent work

Narrative from data

Education

Bachelor's degree (BA/BS)

Tools

Talkwalker

Brandwatch

Meta Ads Manager

Google Analytics

SEMrush

Job description

M Booth in New York, NY is seeking an Analyst or Senior Analyst, Strategic Analytics for a freelance-to-perm opportunity. The role supports the Strategic Analytics team, measuring earned media, influencer, and digital campaign success against clients’ objectives.

You will build relationships with brand teams, present to clients, and contribute to pitches. You will use social, site, mobile, and search analytics tools to inform strategy and messaging and craft clear, data-driven recommendations.