Strategic Affiliate & Partnerships Manager

Merkle Italia; New York (NY); On-site; USD 62,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short- & long‑t 

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking a Manager of Affiliate & Partnership Marketing in New York to lead affiliate and partnership programs, collaborate with cross-functional teams, and drive performance for agency clients in travel/hospitality sectors.

You will manage day-to-day strategy, oversee campaigns from setup to optimization, and leverage data to inform strategic recommendations and growth opportunities.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or related field.
• 3–4 years in affiliate/partnership/performance marketing within an agency, affiliate network, or in-house team.
• Experience in travel, hospitality or related industries.
• Experience optimizing performance outcomes.
• Strong organizational, project management, and problem-solving skills.
• Interest in affiliate & partnership marketing and industry trends.
• Experience managing performance-based programs focused on leads, acquisitions, bookings, or similar conversions.
• Experience with CPL, CPA, CPC campaigns.
• Strong Excel and reporting skills.
• Experience with affiliate platforms including Impact.com, Partnerize, CJ Affiliate, AWIN, or Rakuten.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with affiliates, publishers, and partnership stakeholders.
• Strong written, verbal, and presentation communication.
• Experience data reporting and invoicing accuracy.

Responsibilities

• Build and maintain strong client relationships through expertise, communication, and service.
• Serve as day-to-day contact for client requests and program updates.
• Develop understanding of client brands, objectives, and competitive landscapes.
• Participate in client meetings, presentations, and business reviews.
• Provide strategic recommendations supported by data, insights, and best practices.
• Partner with Affiliate teams, Client Services, Planning, and cross-channel teams.
• Support development and execution of affiliate and partnership strategies with broader marketing goals.
• Monitor campaign performance and recommend adjustments based on trends and business needs.
• Collaborate across teams to achieve client objectives and performance targets.
• Plan, execute, and manage affiliate campaigns including setup, network, development, budgeting, and pacing.
• Analyze performance and identify optimization opportunities to improve results.
• Manage programs against KPIs and performance goals.
• Use data, technology, and reporting tools to identify opportunities and troubleshoot issues.
• Conduct industry research, competitive analyses, and program audits to inform strategy.

Skills

Affiliate marketing

Partnership marketing

Performance marketing

Campaign optimization

Data analysis

Budget management

Cross-functional collaboration

Client management

Strong communication

Project management

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Impact.com

Partnerize

CJ Affiliate

AWIN

Rakuten Advertising

Excel

Job description

Dentsu is seeking a Manager of Affiliate & Partnership Marketing in New York to lead affiliate and partnership programs, collaborate with cross-functional teams, and drive performance for agency clients in travel/hospitality sectors.

You will manage day-to-day strategy, oversee campaigns from setup to optimization, and leverage data to inform strategic recommendations and growth opportunities.