Senior Manager, Affiliates

Merkle Italia; New York (NY); Hybrid; USD 82,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401k

Flexible PTO

Paid holidays

Parental leave

Job summary

Dentsu is seeking a Senior Manager of Affiliate & Partnership Marketing in New York to lead client programs, shape day-to-day strategy, and guide junior teammates. You will partner with cross-functional teams across Paid Search, SEO, Social, and more to meet performance goals and client objectives.

The ideal candidate brings affiliate marketing and performance partnerships experience, with a focus on travel and hospitality, strong analytics, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 4-7 years of experience in affiliate marketing, partnership marketing, or related field within an agency or in-house team.
• Experience in travel, hospitality, or related industries.
• Experience managing performance-based marketing programs (lead generation, bookings, CPL/CPA/CPC).
• Strong analytical skills and experience with Excel and performance reporting tools.
• Familiarity with affiliate platforms (Impact.com, Partnerize, CJ Affiliate, AWIN, Rakuten).

Responsibilities

• Manage affiliate and partnership programs for clients and lead day-to-day strategy.
• Collaborate with cross-channel teams to develop and execute affiliate strategies.
• Plan, execute, and optimize campaigns, monitor performance, and drive growth.

Skills

Affiliate marketing

Partnership marketing

Travel industry

Analytical skills

Excel

Performance reporting

Client management

Independent work

Project management

Communication

Presentations

Education

Bachelor's in Marketing/Advertising/Communications

Tools

Impact.com

Partnerize

CJ Affiliate

AWIN

Rakuten Advertising

Job description

Job Description: We are seeking a Senior Manager, Affiliate & Partnership Marketing to join our growing team at dentsu. In this role, you will manage affiliate and partnership marketing programs for clients, lead day-to-day strategy, and may provide guidance and support to junior team members. The ideal candidate has experience in affiliate marketing and performance partnerships, with a particular interest in the travel, hospitality sectors.

Key Responsibilities

• Client & Partner Management: Build and maintain strong client relationships through industry expertise, effective communication, and responsive service. Serve as a primary day-to-day contact for client questions, requests, and program updates. Develop a strong understanding of client brands, business objectives, and competitive landscapes. Lead and participate in client meetings, presentations, and business reviews. Provide strategic recommendations supported by data, insights, and industry best practices.
• Strategy & Collaboration: Partner closely with Affiliate teams, Client Services, Planning, and cross-channel teams including Paid Search, SEO, Social, Programmatic, and Retail Media. Develop and execute affiliate strategies that align with broader digital marketing objectives. Monitor campaign performance and adjust plans as business needs, budgets, and objectives evolve. Collaborate across teams to achieve campaign goals and performance targets.
• Campaign Management & Performance: Plan, execute, and manage affiliate partnership campaigns, including account setup, network implementation, partner development, budget allocation, and pacing. Analyze campaign performance and lead optimization efforts to improve results and achieve client objectives. Manage programs against established KPIs and performance goals. Leverage data, technology, and reporting tools to identify opportunities, troubleshoot issues, and drive program growth. Conduct industry research, competitive analyses, and program audits to support client recommendations and new business opportunities.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or a related field
• 4-7 years of experience in affiliate marketing, partnership marketing, performance marketing, or a related field within an agency, affiliate network, partnership platform, or in-house marketing team.
• Experience within the travel, hospitality, or related industries.
• Experience managing performance-based marketing programs focused on lead generation, customer acquisition, bookings, reservations, completed stays, subscriptions, or similar conversion-based objectives.
• Strong analytical skills with experience using Excel and performance reporting tools to develop actionable insights.
• Experience with one or more affiliate platforms, including Impact.com, Partnerize, CJ Affiliate, AWIN, or Rakuten Advertising.
• Ability to work independently while effectively managing multiple priorities and deadlines.
• Experience working with a diverse range of affiliate, publisher, and partner relationships.
• Strong written, verbal, and presentation skills with the ability to communicate effectively with clients and internal stakeholders.
• Experience managing complex datasets, reporting processes, and invoicing activities with accuracy and attention to detail.
• Experience managing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Cost Per Click (CPC) campaigns.
• Demonstrated ability to drive performance improvements aligned with client goals and business objectives.
• Strong organizational, project management, and problem-solving skills.
• Interest in affiliate and partnership marketing and staying informed on industry trends and best practices.

The annual salary range for this position is $82,000-$100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

At dentsu, we believe great work happens when we’re connected.

Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Benefits available with this position

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York Brand: Iprospect Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees.

We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work