Strategic Admissions Product Marketing Lead

Hillsdale College; Hillsdale (MI); On-site; USD 110,000 - 160,000; Full time

Job summary

Hillsdale College seeks an Associate Director of Product Marketing (Admissions) to own marketing strategy for both undergraduate and graduate programs. You will shape positioning, build go-to-market plans, and brief Creative, Digital, and Social teams to drive awareness, applications, and engagement with prospective students and families.

You will lead parent-focused marketing and collaboration across Admissions and central Marketing, ensuring consistency and measurable outcomes across channels.

Qualifications

• Develop and own the marketing strategy for undergraduate and graduate admissions.
• Translate enrollment goals into a documented strategy and roadmap guiding Creative, Digital, and Social execution.
• Lead parent-focused marketing and communication to guide prospective parents from inquiry to alumni.

Responsibilities

• Own the marketing strategy for admissions including positioning and audience segmentation.
• Translate enrollment goals into a documented strategy and roadmap for execution by Creative, Digital, and Social teams.
• Brief and align Integrated Planning, Creative, Digital and Social teams on strategy and messaging.
• Serve as liaison between undergraduate and graduate Admissions leadership and central Marketing.
• Align marketing priorities across undergraduate and graduate initiatives for consistency and maximum reach.
• Partner with alumni marketing to plan moves from admissions parent to alumni parent.
• Lead research on enrollment trends and competitor positioning to shape campaigns.
• Partner with program leaders to plan recruitment initiatives and campus events.
• Define success metrics with Enrollment Operations and review performance data with Digital team.
• Mentor and guide product marketing staff supporting admissions.

Skills

Marketing strategy

Messaging

Go-to-market planning

Communication

CRM & marketing automation

Analytics (GA4)

Market research

Email marketing

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

CRM platforms

Marketing automation

Google Analytics GA4

Job description

Hillsdale College seeks an Associate Director of Product Marketing (Admissions) to own marketing strategy for both undergraduate and graduate programs. You will shape positioning, build go-to-market plans, and brief Creative, Digital, and Social teams to drive awareness, applications, and engagement with prospective students and families.

You will lead parent-focused marketing and collaboration across Admissions and central Marketing, ensuring consistency and measurable outcomes across channels.