Strategic Marketing & Communications Leader — Education

Headsnetwork; Bethesda (MD); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401k / Retirement plan (403b)

Tuition remission

Professional development

Paid parental leave

Lunch provided

Job summary

Holton-Arms seeks an Associate Director of Marketing and Communications to join the School's marketing and communications team. The successful candidate will join a talented, high-performing team and work in a fast-paced, collaborative, and supportive environment with opportunities for professional growth.

The Associate Director of Marketing and Communications assists with advancing the School’s mission, brand, and strategic priorities through integrated marketing, compelling storytelling, and

Qualifications

• Bachelor’s degree required, ideally in communications, marketing, or a related field.
• 5–10 years of relevant professional experience in marketing and communications.
• Proven expertise in branding, strategic messaging, digital advertising, social media, publication development and project management.
• Exceptional written, verbal, and interpersonal communication skills required.
• Demonstrated experience with, or strong understanding of, philanthropic communications and development office workflows.
• Strong organizational and project management skills, with the ability to balance multiple competing priorities and meet strict deadlines.
• Prior experience in an independent school environment or a passion for working in an all-girls, mission-driven educational institution.
• Proficiency in graphic design and/or videography is preferred.

Responsibilities

• Serve as a strategic partner to the Development Office, producing compelling communications materials including donor stories, alumnae newsletters, and campaign collateral.
• Ensure consistent brand identity across all communication platforms and materials, including oversight and management of the School's digital presence.
• Develop and execute strategic media plans and advertising campaigns across digital and print media to support student enrollment initiatives.
• Manage multiple concurrent marketing and communications projects, ensuring high quality and timely delivery.
• Create high-impact written, visual, and digital content that advances Holton’s strategic narrative and engages key audiences.
• Collaborate as a trusted communications advisor with academic and operational departments across campus.

Skills

Branding

Strategic messaging

Digital advertising

Social media

Publication development

Project management

Written communication

Interpersonal communication

Philanthropic communications

Independent school experience

Education

Bachelor’s degree in communications, marketing, or related field

Tools

Graphic design

Videography

Job description

Holton-Arms seeks an Associate Director of Marketing and Communications to join the School's marketing and communications team. The successful candidate will join a talented, high-performing team and work in a fast-paced, collaborative, and supportive environment with opportunities for professional growth.

The Associate Director of Marketing and Communications assists with advancing the School’s mission, brand, and strategic priorities through integrated marketing, compelling storytelling, and